Marketing Coordinator

the CIA•Hyde Park, NY

8d•Onsite

About The Position

The Marketing Coordinator works closely with the Admissions Marketing team to execute communications to the college’s core admissions audience. This position will be responsible for the day-to-day tasks related to various communications (postal mail, email, text, and website) shared with the college’s prospective students and their families. Communicating to all levels of interest with the CIA—from potential students through admitted candidates—the Coordinator will be responsible for supporting recruitment efforts spanning all three of the college’s US campuses, including undergraduate and graduate level programs.

Requirements

Associates degree.
Minimum one (1) year of experience working with e-mail and online marketing tools.
Detail oriented and thorough.
Exceptional organizational skills
Strong writing and proofreading skills.
Strong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneously.
Strong computer experience, which must include abilities to work effectively with MS Office suite products, i.e. Word, Excel, PowerPoint.

Nice To Haves

Bachelor’s degree in marketing, new media, communications or related field.
Knowledge of HTML and CSS.
Knowledge of Slate, or similar CRM system.
Passion for / familiarity with the culinary arts, baking and pastry arts, hospitality industry and/or restaurant industry.

Responsibilities

Execute campaigns (web, e-mail, and text) driving registrations for all admissions-related events.
Work closely with the Admissions team to meet attendance goals.
Handle weekly postal mailing lists, as well as seasonal mailing processing including but not limited to assigning activities, cleaning up mailing lists, and coordinating with print house.
Test/Proof emails as well as execute final sends (utilizing Slate).
Capture email statistics and prepare reports.
Work closely with Marketing Managers to ensure accurate audience lists.
Audit customer journey experiences within CRM, ensuring optimal timing and functionality of automated communications.
Collaborate with Creative & Marketing teams as necessary to optimize content and improve response and conversion.
Support and coordinate work with the Digital & Online Services team, requesting and monitoring website reports and updating/writing website copy.
Monitor website chatbot to ensure engagement and consistency.
Monitor CRM system to ensure communication processes are functioning optimally.
Update and correct data, as needed.
Query CRM system for prospect data as necessary to complete assigned tasks & mailings.
Complete routine imports, exports, & reports from CRM system.
Any and all other job duties as assigned.