Marketing Coordinator- Eataly Boston

Eataly North America•Boston, MA

32d•$24 - $25•Onsite

About The Position

The Marketing Coordinator supports the execution of the marketing plans in the Boston stores. This role is not limited to events, education, community relations, and graphics. The Marketing Coordinator reports directly to the Director of Store Operations and works with the Director of Brand – East Coast to ensure defined strategies and initiatives are correctly executed within the Boston store according to agreed-upon timelines, budgets, and goals. The role ensures in-store communication is up to standard and follows brand guidelines, utilizes provided tools and systems to support signage production, and oversees in-store installations. Additionally, the Marketing Coordinator supports the Social Media team with store-related content creation and promotion, collaborates on managing relationships with partners, and supports administrative tasks such as compiling and tracking data on marketing initiatives. The role also involves planning and executing in-store and off-site public events, supporting consumer programming, and coordinating with in-store departments for producer demos. Performs other duties as required or assigned.

Requirements

Bachelor’s degree in business or marketing preferred.
2+ years of experience in marketing.
Exceptional verbal and written communication skills and relationship-building skills.
Excellent organizational, project management and time management skills.
Outstanding professional communication and editorial skills.
Advanced knowledge of Microsoft Office.

Nice To Haves

Event planning experience is considered an asset.
Experience in the food and beverage industry is preferred.
Knowledge of Eventbrite, OpenTable platform is considered an asset.
Knowledge of and contacts in the Boston food industry is considered an asset.

Responsibilities

Supports the execution of marketing plans in the Boston stores, including events, education, community relations, and graphics.
Ensures in-store communication is up to standard and follows brand guidelines.
Utilizes tools and systems to support signage production and oversees in-store installations.
Supports Social Media team to produce store-related social media content, from copy to images.
Ensures marketing and events initiatives are properly promoted by providing needed details and content to the Social Media team.
Collaborates to manage relationships with celebrity chefs, business partners, producers, and local organizations.
Supports administrative tasks such as regularly compiling and tracking data on marketing initiatives and activations.
Works with the Events & Education and store teams to plan and execute in-store and off-site public events.
Supports Events & Education team with execution of La Scuola consumer programming.
Coordinates with in-store departments to organize demos with producers.
Performs other duties as required or assigned.