Marketing Coordinator- Eataly Boston

Eataly North America•Boston, MA

32d•Onsite

About The Position

The Marketing Coordinator supports the execution of the marketing plans in the Boston stores. Not limited to events, education, community relations, and graphics. Reports directly to the Director of Store Operations. Working with Director of Brand – East Coast to ensure the defined strategies and initiatives are correctly executed within the Boston store according to the agreed upon timelines, budgets and goals. Ensures in-store communication is up to standard and follows the brand guidelines. Utilizes the tools and systems provided to support signage production as needed and oversees in-store installations (signage, visual merchandising, etc). Supports Social Media team to produce store-related social media content when needed, from copy to images (ie. Photoshoots). Works with the Social Media team to ensure marketing and events initiatives are properly promoted by providing needed details and content. Collaborate to manage relationships with celebrity chefs, business partners, producers, and local organizations Supports administrative tasks such as regularly compiling and tracking data on marketing initiatives and activations Works with the Events & Education and store teams to plan and execute in-store and off-site public events. Support Events & Education team with execution of La Scuola consumer programming as needed. Coordinates with in-store departments to organize demos with producers. Performs other duties as required or assigned.

Requirements

Bachelor’s degree in business or marketing preferred.
2+ years of experience in marketing.
Exceptional verbal and written communication skills and relationship-building skills.
Excellent organizational, project management and time management skills.
Outstanding professional communication and editorial skills.
Advanced knowledge of Microsoft Office.

Nice To Haves

Event planning experience is considered an asset.
Experience in the food and beverage industry is preferred.
Knowledge of Eventbrite, OpenTable platform is considered an asset.
Knowledge of and contacts in the Boston food industry is considered an asset.

Responsibilities

Supports the execution of marketing plans in Boston stores, including events, education, community relations, and graphics.
Ensures in-store communication meets brand guidelines.
Supports signage production and oversees in-store installations.
Assists the Social Media team with store-related content creation and promotion of marketing/events initiatives.
Collaborates to manage relationships with chefs, partners, producers, and local organizations.
Compiles and tracks data on marketing initiatives.
Works with teams to plan and execute in-store and off-site public events.
Supports the execution of consumer programming.
Coordinates with departments to organize producer demos.
Performs other duties as required or assigned.