Marketing Coordinator
About The Position
At the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success. Job Summary: The Marketing Coordinator is responsible for supporting client campaign management strategy while assisting with the development of new initiatives aligned with company and goals. The primary focus will be executing and optimizing B2B lead generation client campaigns through email marketing, branding, social media, and other channels. The Marketing Coordinator must be an organized multitasker, able to handle diverse campaigns and projects simultaneously and meet tight deadlines.
Requirements
- Highly organized with ability to multitask in a fast-paced environment
- Experience with Marketing Automation tools and processes, specifically Salesforce Pardot
- Experience using data analytics software
- Experience with image software/platforms
- Working knowledge of HTML
- Proficient in Outlook, Excel, Word and PowerPoint
- Experience in marketing coordination, campaign management, or similar role
- Ability to work collaboratively with other internal stakeholders (Content, Client Services, marketing peers etc.)
- Strong copywriting and communication skills
- Eye for detail and design
- Bachelor's Degree
- 1-3 years of marketing experience
Responsibilities
- Support the marketing strategy set by the Marketing Manager
- Fulfill client campaign deliverables for the media arm of the business
- Optimize and test landing pages, email templates, etc.
- Identify and execute improvements for processes, content, and lead generation
- Track email marketing data, analyzing campaign results, and prepare reports to inform future strategies
- Manage email schedules and social media calendars across multiple markets
- Assist with creating/maintaining sales collateral
- Assist in the support of internal campaigns
- Seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
- Additional duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Industry
Professional, Scientific, and Technical Services
Number of Employees
101-250 employees
