Marketing Coordinator

Victaulic•Easton, PA

12d•Onsite

About The Position

Victaulic Marketing Coordinator - Industrial Reports To: Marketing Manager – Industrial Markets Location: Victaulic Corporate HQ - Forks, PA General Responsibilities: Responsible to execute integrated marketing communications programs globally in support of sales of Victaulic industrial solutions with a strategic focus on growing brand affinity of existing customers, driving retention, and maintaining customer experience integrity. Specific Responsibilities: 1. Interface with local and global sales teams, product management and engineering teams and corporate and regional marketing departments as needed to maintain and execute marketing communications for the industrial markets. 2. Areas of focus include: · Act as marketing subject matter expert for the industrial markets to maintain integrity of content & product data and ensure a positive customer experience across all touchpoints · Leads efforts to keep market-specific content, product data, and digital or in-person customer experience touchpoints up to date · Executes scheduled and ad-hoc assessments of customer-centric content to identify inaccuracies and follows up with cross-functional teams to implement revisions · Collaborates with the broader marketing team to support efforts to streamline customer experience systems and processes · Drives processes for product life cycle management · Supports market-specific Sustaining Engineering programs and coordinates updates to marketing collateral · Organizes and ensures market-specific reports and maintenance initiatives are up to date to support informed decisions in the market · Liaison with markets/digital/operations marketing teams to best support stakeholders · Sets up and maintains processes to increase efficient use of team time and resources · Supports local level sales requests in the United States to support brand presence and sales team effectiveness · Responsible for market-specific input to digital marketing, operations and cross-departmental data and content requests for support · Manages market-specific promotional and literature physical inventories 3. Interface with and tactical management of external vendors as required: graphic design, PR agencies, photographers, videographers, designers, printers and other external resources 4. Drive strong interdepartmental coordination and communication. Work with other cross-functional team members (Product Management, Sales, Engineering, Customer Care, HR, etc.) as needed to advance product and market initiatives throughout the global organization. 5. Responsible for ensuring strong brand presence and consistency throughout the customer journey lifecycle. 6. Ensure timely flow of projects and that all corporate graphic standards and guidelines are met.

Requirements

College degree in marketing, communications, journalism, public relations or English desired.
Experience in marketing, public relations or advertising required. One to three years’ experience strongly preferred.
Strong writing, editing and proofreading skills required.
Positive, problem-solving attitude and ability to understand and promote industrial technology.
Must have computer skills and knowledge of relevant software including MS Office, FileMaker and current Internet and social media technologies. Familiarity with Google AdWords and SEO tactics preferred. Adobe Photoshop skills desired but not required.
Ability to translate technical data into easy-to-understand sales language.
Strong organizational, project management and scheduling skills are required.
Ability to communicate and interact with outside vendors, customers and sales force.
Ability to travel as needed. Average 25% travel.
Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals.
Ability to work independently when required as well as across regions/time zones as part of global team.

Nice To Haves

Familiarity with Google AdWords and SEO tactics preferred.
Adobe Photoshop skills desired but not required.

Responsibilities

Interface with local and global sales teams, product management and engineering teams and corporate and regional marketing departments as needed to maintain and execute marketing communications for the industrial markets.
Act as marketing subject matter expert for the industrial markets to maintain integrity of content & product data and ensure a positive customer experience across all touchpoints
Leads efforts to keep market-specific content, product data, and digital or in-person customer experience touchpoints up to date
Executes scheduled and ad-hoc assessments of customer-centric content to identify inaccuracies and follows up with cross-functional teams to implement revisions
Collaborates with the broader marketing team to support efforts to streamline customer experience systems and processes
Drives processes for product life cycle management
Supports market-specific Sustaining Engineering programs and coordinates updates to marketing collateral
Organizes and ensures market-specific reports and maintenance initiatives are up to date to support informed decisions in the market
Liaison with markets/digital/operations marketing teams to best support stakeholders
Sets up and maintains processes to increase efficient use of team time and resources
Supports local level sales requests in the United States to support brand presence and sales team effectiveness
Responsible for market-specific input to digital marketing, operations and cross-departmental data and content requests for support
Manages market-specific promotional and literature physical inventories
Interface with and tactical management of external vendors as required: graphic design, PR agencies, photographers, videographers, designers, printers and other external resources
Drive strong interdepartmental coordination and communication. Work with other cross-functional team members (Product Management, Sales, Engineering, Customer Care, HR, etc.) as needed to advance product and market initiatives throughout the global organization.
Responsible for ensuring strong brand presence and consistency throughout the customer journey lifecycle.
Ensure timely flow of projects and that all corporate graphic standards and guidelines are met.