Marketing Coordinator

Buyers Edge Platform, LLC • Chicago, IL

10d • Hybrid

About The Position

We are looking for an enthusiastic, driven and detail-oriented Marketing Coordinator to join our growing SaaS Division, supporting brands: ArrowStream, InsideTrack, and Back Office. The Marketing Coordinator will play a key role in executing a variety of marketing initiatives, with a focus on growth marketing and digital marketing efforts. This position is ideal for someone who is organized, eager to learn, and excited to contribute to high-impact campaigns that drive brand awareness, lead generation, and overall growth for the SaaS Division. This role supports integrated marketing efforts across multiple SaaS brands, coordinating cross-channel campaigns that drive awareness, engagement, and lead generation across diverse markets. Reporting to the Director of Growth Marketing, this role will assist in day-to-day execution of marketing strategies while working closely with the broader marketing team to ensure alignment across all initiatives. This role is remote but would some onsite days in office to collaborate with the team.

Requirements

• Bachelor's degree in marketing, Business, Communications, or a related field.
• 1-3 years of marketing experience, preferably in a B2B and/or SaaS environment.
• Basic understanding of digital marketing channels, including social media, SEO, email marketing, and paid media.
• Experience using marketing tools and platforms such as Google Analytics, HubSpot, or similar marketing automation software.
• Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines.
• Excellent written and verbal communication skills with attention to detail.
• A proactive, can-do attitude with a desire to learn and grow within the marketing field.

Nice To Haves

• Familiarity with content management systems (CMS) and customer relationship management (CRM) platforms is a plus.
• Ability to work effectively in a fast-paced environment and collaborate with cross-functional teams.

Responsibilities

• Assist in the execution of digital marketing campaigns, including email marketing, social media, content, paid advertising, and SEO/SEM initiatives.
• Support growth marketing efforts by coordinating demand generation campaigns, lead nurturing, and other activities aimed at customer acquisition and retention.
• Help create, organize, and manage content for various marketing channels, including website updates, blog posts, case studies, and social media platforms.
• Collaborate with the design team to develop marketing materials such as graphics, promotional content, and product collateral.
• Monitor and report on the performance of digital marketing campaigns, using analytics tools to track key metrics and suggest improvements.
• Support the planning and coordination of virtual and in-person events, webinars, and trade shows that promote SaaS Division products.
• Assist with the management of marketing automation systems (e.g., Salesforce, Pardot, ZoomInfo, etc.) to execute email campaigns, track leads, and measure campaign performance.
• Ensure all marketing content is consistent with the brand voice and aligned with broader marketing and business objectives.
• Stay up to date with industry trends, competitive activity, and emerging digital marketing best practices to support innovative campaign execution.
• Support data-driven decision making by maintaining campaign dashboards, tracking lead generation metrics, and identifying trends that inform optimization efforts
• Provide general administrative support to the marketing team, helping with scheduling, vendor coordination, and other duties as needed.
• Assist in managing and tracking marketing budgets across all three brands.

Benefits

• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
• Grow with us. Enjoy strong training, development, and competitive pay.
• Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees