Marketing Coordinator

EASTWOOD HOMES•Richmond, VA

12d•Onsite

About The Position

As a Marketing Coordinator, you'll play a key role in maintaining Eastwood Homes' digital presence and supporting marketing efforts that drive traffic, generate leads, and strengthen our brand across all divisions. Eastwood Homes is a privately-held residential homebuilder dedicated to providing homes of exceptional value and outstanding craftsmanship in nine divisions and four states throughout the Southeast region. With almost 50 years of experience and 24,000 home closings, Eastwood Homes prides itself on offering more than just a place to live, we offer a way of life for homeowners and employees alike. We invite you to join our team of dedicated, motivated, and passionate professionals and experience the true meaning behind our company motto, Built with Care.

Requirements

2-5 years of marketing, website administration, digital marketing, or related experience preferred.
Strong organizational skills with exceptional attention to detail.
Excellent written, verbal, and interpersonal communication skills.
Proficiency with Microsoft Office Suite and the ability to quickly learn new software platforms.
Experience working with website content management systems (CMS), CRM platforms, and reporting tools is preferred.
Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Strong analytical and problem-solving skills with the ability to identify opportunities for continuous improvement.
Successful completion of a pre-employment drug screen and background check.

Nice To Haves

Bachelor's degree in Marketing, Communications, Business, or a related field preferred but not required.

Responsibilities

Maintain and update the Eastwood Homes website, including pricing, inventory, community descriptions, home details, and promotional content.
Perform monthly website audits for each division to ensure all information is accurate, current, and aligned with company standards.
Add and update new community information, including VIP lists, products, pricing, locations, and related marketing assets.
Maintain working knowledge of Eastwood Homes' internal systems, including Salesforce, Chatmeter, Power BI, partner websites, and EastwoodHomes.com.
Update monthly Power BI reports, including Geofencing and Eblast reporting.
Monitor website performance and recommend improvements to increase traffic, user experience, and lead generation.
Work closely with the Vice President of Corporate Marketing and other departments on projects that directly impact company sales and profitability.
Demonstrate excellent organizational skills while managing multiple priorities and meeting tight deadlines.
Maintain proficiency with Microsoft Office and other business software necessary to support daily operations.
Assist with additional marketing initiatives and special projects as assigned.