Marketing Coordinator

National Equipment & Service Corporation•Irvine, CA

12h

About The Position

National Equipment & Service Corporation (NES) is Southern California's premier dock and door service company, specializing in loading dock equipment, commercial doors, and security solutions. We're on a mission to save lives and keep the economy humming by ensuring our customers' operations run safely and efficiently. We've built a culture centered on five core values that define how we work: Customer-Centric Excellence -- Earn customer trust through relentless focus on their success Complete Ownership -- Take full responsibility and accountability for outcomes and drive results that strengthen the entire company Principled Collaboration -- Challenge ideas with integrity, commit fully to decisions, and win together, while maintaining unwavering ethical standards Empowered Trust -- Build deep trust through transparency, empowering people closest to the work to make decisions and share information openly Relentless Learning -- Maintain insatiable curiosity, develop exceptional talent, and systematically improve everything we do If you're looking for a company that invests in its people, maintains clear values, and creates meaningful impact, NES might be your next career home. The Role Core Purpose Own the marketing infrastructure that fuels NES's growth engine -- partnering with our agency, building automated campaigns that drive revenue from both new prospects and existing customers, and ensuring every marketing dollar is tracked to a lead, a deal, or a relationship. This role is the operational backbone of our sales and marketing functions, connecting marketing spend to sales outcomes across both new business acquisition and existing customer expansion.

Requirements

2-4 years of B2B marketing experience, preferably in service businesses, industrial sectors, or field service companies
Hands-on experience managing agency relationships -- you've worked with external partners and know how to hold them accountable to results
Proficiency with HubSpot (or comparable CRM/marketing automation platform) including email automation, workflow building, segmentation, and reporting
Experience building and managing email marketing campaigns with measurable results (open rates, click rates, conversions)
Basic analytics skills -- comfortable with Google Analytics, ad platform dashboards, and building reports that connect marketing activity to business outcomes
Content coordination experience -- working with writers, designers, or subject matter experts to produce marketing assets on schedule

Nice To Haves

Experience with field service management (FSM) platforms
Knowledge of Google Ads, Local Service Ads, and SEO fundamentals (you'll direct agency execution, not build campaigns yourself)
Experience marketing to industrial and/or warehouse decision-makers
Familiarity with account-based marketing (ABM) approaches for B2B
Experience with Zapier or similar automation tools connecting systems

Responsibilities

Own the day-to-day relationship with our marketing agency -- reviewing copy, approving messaging and creative, coordinating campaign launches, and ensuring brand consistency across all channels
Manage the marketing calendar across Google Ads, Local Service Ads, SEO, content marketing, email nurture, social media, and emerging channels
Provide strategic direction to the agency based on conversion data from the Inbound Sales Specialist -- shift budget toward what's working, cut what isn't
Coordinate all marketings channels through execution
Monitor and optimize marketing spend based on performance data and ROI targets
Build and manage automated campaign sequences in our CRM and FSM targeting our existing customer base
Reactivation Campaigns: Automated drip sequences for unsold estimates, lost bid re-engagement, and cancelled project revival
Expansion Campaigns: Service agreement conversion campaigns using ROI calculators and case studies; coverage expansion with equipment audit offers; multi-location outreach; cross-sell campaigns highlighting additional service categories
Retention Campaigns: Monthly customer newsletter with safety tips, compliance updates, and maintenance advice; seasonal reminders tied to OSHA deadlines and inspection calendars
Track engagement metrics and route warm leads to the appropriate Account Manager for relationship continuity
Manage CRM hygiene, contact segmentation, lifecycle stages, and automated workflows
Coordinate content creation -- case studies, safety guides, compliance resources, equipment spotlights -- with internal subject matter experts and agency partners
Maintain the marketing asset library: templates, collateral, presentations, sales enablement tools
Build and optimize landing pages, lead capture forms, and conversion paths on the NES website
Ensure data integrity between systems for accurate customer segmentation and campaign targeting
Track marketing ROI across all channels with clear attribution from lead to deal
Build and maintain marketing performance dashboards covering cost per lead, MQL-to-SQL conversion, channel effectiveness, and campaign performance
Deliver monthly marketing performance reports for leadership -- what's working, what's not, where to invest next
Identify optimization opportunities: underperforming channels to cut, high-performing campaigns to scale, new channels to test
Monitor competitive marketing activity and industry trends relevant to our industry