Marketing Coordinator
About The Position
Monitor daily and weekly lead performance across multiple communities. CRM data into clear insights about what’s working—and what’s not. Identify trends behind why families choose Chapters (or don’t) and share those stories with leadership. Partner with community sales and marketing teams to improve inquiry follow-up and conversion. Provide feedback, training, and coaching on CRM usage and inquiry management. Help onboard new marketing coordinators or sales staff at the community level. Be the go-to contact for marketing best practices, follow-up processes, and brand standards. Ensure all communities present a consistent, on-brand message. Contribute ideas for improving the family experience from inquiry through move-in. Maintain regional scorecards with lead source performance, tour ratios, and move-in outcomes. Deliver monthly summaries that highlight trends, wins, and opportunities.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience) is preferred.
- 2–4 years in marketing, admissions, or customer engagement (senior living or healthcare preferred).
- Experience with CRM tools, lead tracking, and marketing analytics.
- Proficient in Excel and comfortable learning new systems.
- Occasional travel to support community teams.
Responsibilities
- Monitor daily and weekly lead performance across multiple communities.
- CRM data into clear insights about what’s working—and what’s not.
- Identify trends behind why families choose Chapters (or don’t) and share those stories with leadership.
- Partner with community sales and marketing teams to improve inquiry follow-up and conversion.
- Provide feedback, training, and coaching on CRM usage and inquiry management.
- Help onboard new marketing coordinators or sales staff at the community level.
- Be the go-to contact for marketing best practices, follow-up processes, and brand standards.
- Ensure all communities present a consistent, on-brand message.
- Contribute ideas for improving the family experience from inquiry through move-in.
- Maintain regional scorecards with lead source performance, tour ratios, and move-in outcomes.
- Deliver monthly summaries that highlight trends, wins, and opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
