Marketing Coordinator

Betterhealthgroup • Tampa, FL

5d

About The Position

The Marketing Coordinator is an administrative role responsible for assisting with the execution of marketing campaigns, events, and initiatives to promote our medical services and enhance our brand visibility. The incumbent will be responsible for assisting our marketing efforts by collaborating with various teams, developing content, and utilizing project coordination to lead our initiatives.

Requirements

• 1+ year(s) experience in marketing coordination or related experience
• Basic understanding of marketing channels and content management systems
• Creative mindset with the ability to contribute ideas for marketing campaigns and initiatives
• Understanding of marketing tactics across multiple channels and mediums
• Proficient with Google Suite (Drive, Docs, Sheets, Slides) for real-time collaboration
• Demonstrated ability to handle data with confidentiality
• Ability to work cross-functionally with multiple teams; ability to work independently with minimal supervision
• Excellent organizational, time-management, and multi-tasking skills with strong attention to detail
• Excellent written and verbal communication skills; must be comfortable communicating with senior-level leadership, providers, and health plans
• Strong interpersonal and presentation skills
• Strong critical thinking and problem-solving skills
• Must be results-oriented with a focus on quality execution and delivery
• Appreciation of cultural diversity and sensitivity toward target patient populations
• Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
• An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
• Is able to work within our Better Health environment by facing tasks and challenges with energy and passion
• Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals

Nice To Haves

• Bachelor’s degree in marketing, communications, business administration, or a related field, preferred

Responsibilities

• Support the Marketing department's initiatives with the planning, executing, and tracking of marketing programs and campaigns
• Track all traditional marketing and advertising including direct mail, print, radio, and outdoor
• Conduct market research and identify trends, publication media kits, and other advertising channels
• Monitor, review, and report on all marketing activity and results
• Collaborate with internal and external stakeholders
• Develop wide domain knowledge of our business and audience
• Support planning and execution of marketing events for new clinics
• Work closely with external vendors (printers, media outlets, etc.) to ensure the timely and cost-effective delivery of campaign materials
• Track and report on the performance of traditional marketing campaigns, using key metrics to measure success and ROI
• Assist with budget management for traditional marketing campaigns, ensuring costs stay within allocated limits
• Assist with internal creative teams and external agencies to develop compelling and effective creative assets
• Additional duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level