Marketing Coordinator

Comfort Windows•Village of Colonie, NY

12h

About The Position

The Marketing Coordinator role plays a key role in supporting the day-to-day marketing initiatives across digital marketing, graphic design and traditional marketing. This position requires a highly organized, detail-oriented professional who can coordinate projects, assist with content creation, manage vendor relationships, and help ensure timely execution of marketing programs that promote Comfort.

Requirements

2 years of experience in marketing, home services experience a plus
Degree in Marketing, Communications, Digital Marketing, Advertising or a related field
Display a high level of professionalism
Knowledge of working with a CRM a plus
Strong written, verbal communication and digital communication skills
Excellent interpersonal skills for representing organizations during on premise and off premise events
Project management experience and time-management skills a must for juggling numerous time-sensitive projects
Familiarity with various marketing platforms and channels, including social media, print campaigns, traditional media, digital marketing and email promotions
Experience in graphic design using InDesign, Illustrator and Photoshop
Experience working with traditional media vendors
Strong analytical skills to evaluate marketing metrics effectively
High degree of creativity and innovation to develop unique, effective marketing messaging that stays on brand
Experience with computer software programs used for keyword research, graphic design, photo/video editing, database management and content creation

Responsibilities

Maintaining an inventory of marketing materials for all branches
Graphic design work as needed (print material, social posting, sell sheets, direct mail, vehicle wraps, signage etc)
Maintaining/growing email marketing databases and developing email marketing deliverables
Assist in developing various types of digital marketing deliverables such as social media ads, blog posts, contests and web pages
Conducting research to analyze competitive landscape through social media, traditional media, and collecting information from competitors
Help maintaining and design event booth displays
Managing and coordinating tasks outsourced to external vendors for traditional and digital marketing
Other duties as necessary
Assist with setting up event booth space for various home shows and fairs in Syracuse
Assist with finding new events/generating projections for off-premise events in all markets
Researching and securing community involvement sponsorships in all markets
Reconciling all monthly traditional media invoices
Assist with recruiting marketing by working booths at events/helping to build company culture on social media