Marketing Coordinator, US

MUBINew York, NY
5d$50,000 - $55,000

About The Position

We are seeking a highly motivated individual to join our team to manage social media and coordinate marketing initiatives, including digital media and promotional activations, focusing on both awareness and customer acquisition.

Requirements

  • An expert and passionate film lover with in-depth knowledge of cinema and international arthouse and independent films.
  • Highly tech-savvy digital enthusiast.
  • Fast learner who is eager to dive into tasks and thrives in a fast-paced culture.
  • Impeccable attention to detail.
  • Creative thinker, willing to look beyond easy answers to find the best solution to any problem.
  • Ability to multi-task and comfortable working in an unstructured environment.
  • A team player with a can-do attitude and an entrepreneurial mindset.
  • 1-3 years of related marketing/social media experience.
  • Experience managing social media for a brand or organization.
  • Expert understanding of trends in the ever-changing digital/media landscape.
  • Ability to determine KPIs, evaluate campaign effectiveness, and optimize accordingly.
  • Proficiency in Photoshop and Premiere is essential.
  • Strong writing and copywriting skills are required.

Nice To Haves

  • Video editing skills are a plus.

Responsibilities

  • Support the organic social media presence in the US across Instagram, Facebook, and X
  • Adapt MUBI's brand identity and social voice for the local market, maintaining an engaged and active relationship with followers.
  • Build a large, engaged, and loyal community of followers for each platform, demonstrating steady growth in volume and engagement over time.
  • Establish and maintain an organized calendar/schedule for posts and content development.
  • Analyze and evaluate the quality of social content, posting strategy, and consumer engagement, providing regular performance reports/assessments to the larger team.
  • Conceptualize creative assets, both video and design, to be utilized across both organic and paid social channels.
  • Manage the process of monitoring and responding to customer feedback, comments and social media posts.
  • Assist in delivering high-performing assets for paid media campaigns and coordinate asset delivery across various partner relationships.
  • Liaise with key social media influencers to amplify MUBI's brand presence in collaboration with the global brand team.
  • Support local programming initiatives through designated campaigns aimed at promoting and elevating MUBI's curation and content.
  • Assist with the execution of additional promotions/campaigns to maximize subscriber acquisition and increase brand exposure.
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