Marketing - Marketing Coordinator

Active Day•North Bergen, NJ

About The Position

At Active Day, we attribute much of our success to our vital mission and brand. We provide the highest quality personalized care to seniors and adults with special needs through fun and engaging communities built upon compassion and trust. As Marekting Coordinator, you play a crucial role in the success of our Centers. Within your territory of responsibility, you partner closely with Center Directors and your Area Director. You will be responsible for developing and maintaining professional and community relationships for the purpose of building center census so that even more people can reap the benefits of our incredible services. You will also be responsible for improving customer satisfaction; determining customer needs; and anticipating and reacting to competitive threats. The Marketing Coordinator plays a crucial role in the success of our Centers. Within your area of responsibility, you partner closely with our Center Directors and your Area Director. You will be responsible for building and maintaining strong relationships within the community you support so that even more people can reap the benefits of our incredible services at our Centers; while improving customer satisfaction; ensuring member needs are met which ultimately contributes to Center growth.

Requirements

High School Diploma Required
Minimum one (1) year of relevant and recent experience working with seniors and/or individuals with developmental disabilities in a professional capacity.
Valid Driver’s license and Proof of valid/active Insurance and Registration
Ability to travel up to 70% within your assigned market.
Desire to take on new challenges as well as identify areas of improvement and make recommendations to leadership.
Very strong customer service focus with strong communication and relationship building skills.
Very strong organizational skills and ability to shift priorities quickly.
Ability to work a flexible schedule.
Because you will be setting up various marketing events, you must be able to bend, pull, push, squat, turn, transfer, and lift up to 50 pounds; able to stand for extended periods of time.
Successful results of background check, and where applicable, additional state-specific regulatory requirements.

Nice To Haves

A degree in human services, marketing, communications, or a related field from an accredited college or university is preferred.
One year of marketing experience in a healthcare facility, preferably working with seniors and/or individuals with developmental disabilities or a long-term care environment will be helpful.

Responsibilities

Closely work alongside our Center Leaders to build and maintain active referral sources for Center(s) in area of responsibility.
Educate local communities in your area of responsibility about Active Day’s Services, using creativity and multiple media sources.
Represent Active Day by participating in local health fairs, marketing events, and other educational opportunities.
Ensure a strong social media presence is maintained for Centers in your area of responsibility.
Manage all aspects of referral development, including but not limited to: Assisting/implementing marketing campaigns, maintaining electronic referral systems, and ensuring on-going communication with referral sources and potential members is maintained.
Maintain potential member information and keep record(s) of contacts.
Provide admissions support to the centers as needed.
Manage all aspects of referral development including planning, updating the database, follow-up, and maintaining a member contact binder.
This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities that management may deem necessary.