Marketing Coordinator

Medi-Weightloss

7h•Onsite

About The Position

Join our thriving team at Medi-Weightloss of Woodbridge where we're dedicated to transforming lives by helping individuals achieve their health and weight loss goals. Our personalized medical weight loss programs, combined with a supportive and caring environment, make us a leader in the industry. We are seeking a talented and experienced Marketing Coordinator to enhance our team. We are looking for a results-driven Marketing Coordinator to grow our patient base and strengthen our community presence. This role requires a daily physical presence at the office and a weekly presence in the community to build strategic referral partnerships. The Marketing Coordinator will have access to corporate-approved marketing assets, including radio/TV, direct mail and lead response templates and graphic design support allowing the focus to be on local execution rather than starting from scratch.

Nice To Haves

Bachelor’s degree in Marketing, Communications, or a related field.
1-3 years of experience in healthcare marketing or a similar professional services role.
Proficiency with Google Ads, Social Media, basic content creation software like Canva or Adobe Creative Suite.
Understanding of HIPAA compliance and medical industry regulatory standards.

Responsibilities

Execute and manage social media accounts to engage with the local community.
Oversee the Patient Lead system to track inbound inquiries, manage text/call follow-ups, and convert digital leads into initial consultations.
Attend local networking groups, health fairs, and business expos to represent the practice and generate leads.
Establish "Preferred Provider" relationships with local health care offices, fitness centers, corporate HR departments, etc. to create a steady stream of referrals.
Coordinate the ethical and HIPPA-compliant collection and promotion of before-and-after photos and video testimonials.
Implement email, SlickText campaigns, slipping and dormant patient calls to motivate and improve program adherence.
Assist in analyzing monthly metrics (cost per lead, new patient volume, Google rankings) and report findings to the Practice Administrator.
Serve as the in-house "creator" by filming patient testimonials and "day in the life" office tours for social media, helping to showcase and personalise our office and clinical team.
Ensure all in office signage and brochures are current and visually appealing to encourage word-of-mouth referrals from existing patients.
Organize on-site "Open House" events or informational seminars to convert prospective leads into new patients.
High comfort level with public speaking and cold-approaching potential partners.
Deep familiarity with the local business landscape and community demographics.