Marketing Coordinator II - 530644

The University of Alabama•Tuscaloosa, AL

19h•Onsite

About The Position

The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development. This role specifically leads communications and marketing work for the Alabama Entrepreneurship Institute (AEI) and The EDGE, Tuscaloosa's premier incubator and accelerator, which is part of The University of Alabama’s Culverhouse College of Business. The position supports the Culverhouse College of Business Office of Marketing and Communications and contributes to college-wide marketing campaign execution and content development. The Marketing Coordinator II functions as an integrated member of the broader Culverhouse marketing ecosystem while maintaining AEI and The EDGE as the primary area of responsibility. This role helps lead the development and ensure the successful ongoing delivery of strategic marketing actions that include digital advertising, organic and paid social media campaigns, website content, newsletters, press releases, and other communications materials. The position designs or oversees the production of marketing materials in accordance with UA and Culverhouse brand guidelines, originates media campaigns tied to AEI programs and events, and supports the AEI Executive Director with communications needs. Additionally, it supports the rollout of new initiatives, such as membership programs and fundraising campaigns, and assists AEI leadership and colleagues with communications to advisory boards, partnering organizations, EDGE tenants, and other groups. The role develops and executes marketing strategies to promote AEI and EDGE events, coordinating with AEI program staff and Culverhouse marketing and communications teams to ensure timely, on-brand event marketing that reaches the right audiences. The position also helps supervise student employees and interns who support departmental communications, marketing, and outreach efforts.

Requirements

Bachelor's degree and two (2) years of marketing, public relations, communications, or advertising experience; OR master's degree and some marketing, public relations, communications, or advertising experience.
Excellent verbal and written communication skills.
Ability to produce and manage a high volume of marketing content across multiple channels and audiences.
Strong marketing strategy competency.
Ability to develop and execute campaigns across digital, social, and print platforms.
Ability to work effectively within a dual reporting structure and collaborate across teams.
Strong interpersonal skills and professional judgment.
Proficiency in design tools such as Adobe InDesign, Illustrator, Photoshop, or Canva.
Ability to produce polished presentations and branded marketing materials in accordance with UA and Culverhouse guidelines.
Familiarity with content management systems, particularly WordPress or similar platforms.
Must be available to work occasional weekends and evenings in support of events.
Must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources.

Nice To Haves

Bachelor’s degree in communications, public relations, marketing, or advertising and five (5) years of related experience; OR master's degree in communications, public relations, marketing, or advertising and three (3) years related experience.
Experience starting up and/or running a marketing department for an organization.
Experience with social media management tools, email marketing platforms, and digital advertising.
Experience with project management tools such as Basecamp, Asana, or similar platforms.

Responsibilities

Oversees marketing, promotion, and publicity functions for a college, division, or the University.
Creates and implements marketing strategies using advertising, media, direct mail, etc.
Coordinates production of materials specified in marketing plans and calendars.
Consults with product and/or program development.
Leads communications and marketing work for the Alabama Entrepreneurship Institute (AEI) and The EDGE.
Supports the Culverhouse College of Business Office of Marketing and Communications.
Contributes to college-wide marketing campaign execution and content development for the College and its associated units.
Helps to lead the development and ensure the successful ongoing delivery of strategic marketing actions that include digital advertising, organic and paid social media campaigns, website content, newsletters, press releases, and other communications materials.
Designs or oversees the production of marketing materials in accordance with UA and Culverhouse brand guidelines.
Originates media campaigns tied to AEI programs and events.
Supports the AEI Executive Director with communications needs.
Supports the rollout of new initiatives, including membership programs, fundraising campaigns, and other high-level AEI priorities.
Supports AEI leadership and colleagues with communications to AEI and EDGE advisory boards, partnering organizations, EDGE tenants, and other groups.
Develops and executes marketing strategies to promote AEI and EDGE events, including social media promotion, email communications, digital and print collateral, and post-event publicity.
Coordinates with AEI program staff and Culverhouse marketing and communications teams to ensure event marketing is timely, on-brand, and reaches the right audiences.
Helps supervise student employees and interns who support departmental communications, marketing, and outreach efforts, including task assignment and marketing relation performance oversight.