Marketing Content Strategist - Engagement

MERITRUST CREDIT UNION • Broomfield, CO

1d • Onsite

About The Position

The Marketing Content Strategist is responsible for executing comprehensive brand strategies to enhance the credit union’s market presence and drive member engagement. This role involves coordinating all aspects of brand management, brand positioning, and the creation of marketing campaigns that resonate with target audiences across the Meritrust footprint. This role will collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints.

Requirements

• Proven experience as a Social Media Strategist or similar role.
• Hands-on experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics.
• Ability to identify target audience preferences and build content to meet them.
• Familiarity with web design and publishing.
• Superior writing, editing and interpersonal communication skills are required
• Bachelor of Science/Bachelor of Arts degree in Marketing, Business, Communications, Journalism or related field.
• Content creation and management across digital channels, including social media, email, web, and public‑facing platforms.
• Audience research methods to identify member preferences and deliver relevant, engaging content.
• Emerging digital technologies, content trends, and evolving social media best practices to continuously enhance content performance.
• Ability to create and manage an editorial calendar to ensure consistent posting.
• Content governance, publishing workflows, and quality standards to ensure accuracy, compliance, and brand consistency.
• Knowledge of content governance, publishing workflows, and quality standards to ensure accuracy, compliance, and brand consistency.
• 2-3 years of proven experience in content creation, marketing or social media, with a successful track record of developing content and social media campaigns/strategies.
• 2+ years of experience collaborating with cross‑functional teams, such as graphic designers, CRM specialists, and analytics partners, to execute integrated campaigns.
• 2+ years of experience managing editorial calendars and content workflows to ensure timely, accurate, and consistent content delivery.
• 1–3 years of hands‑on experience with SEO best practices, including keyword research, content optimization, and performance tracking.
• Creative thinking and problem solving.
• Strong organizational and project management skills.
• Ability to work collaboratively in a team environment.
• Proficiency in social media management tools and analytics platforms.

Nice To Haves

• Relevant certifications preferred: Google Ads/Google Analytics Certification HubSpot, Marketo, or Salesforce Marketing Cloud certifications. Digital Marketing or growth marketing certifications.

Responsibilities

• Assist with the development of social media strategies to achieve marketing targets.
• Develop and produce content that aligns with the company’s brand voice, strategic objectives, and established processes.
• Ensure all content is consistent, on-brand, and adheres to defined guidelines, while supporting overall marketing goals and maintaining quality and accuracy across channels.
• Manage and maintain all company-facing accounts and public platforms, including social media channels, press release distribution accounts, Google Business profiles, and app store review platforms.
• Create and publish content designed to strengthen member trust, deepen relationships, and encourage ongoing use of credit union products and services, including writing posts, coordinating assets, and maintaining a consistent content cadence.
• Monitor channel activity daily, track key metrics such as engagement rates, retention, and member feedback, and make real-time adjustments to improve performance.
• Collaborate with graphic designers, CRM team members, and digital analytics teams to define target audiences, refine campaign concepts, and execute data-informed content.
• Communicate objectives, timelines, and performance insights to ensure alignment among team members and delivery of cohesive, on-brand content that drives engagement and results.
• Facilitate client-company communication, respond to queries, organize chats and QA Sessions.
• Attend events to capture engaging content across social media channels.
• Collaborate with the marketing team to write emails, web copy, audio announcements, chat bot scripts, and external communications, including social media posts.
• Work with the marketing team to ensure content and campaigns are optimized for search engines to improve visibility and organic traffic. Includes, conducting keyword research, implementing on-page and off-page SEO techniques and continuously monitoring and analyzing website performance.
• Align SEO efforts with overall marketing goals to enhance the brand’s online presence, attract more qualified leads and drive conversions.
• Stay up to date with new digital technologies, content strategies, and social media best practices.

Benefits

• Comprehensive medical insurance plan
• Dental and vision insurance
• Generous paid-time-off
• 12 paid holidays
• 401(k) plan
• Wellness program
• Tuition assistance
• Employee loan discount
• Employee Assistance Program (EAP)
• Life and disability coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level