Marketing Content Specialist

Colorado Mountain College • Glenwood Springs, CO

2d • $81,795 - $90,883

About The Position

Under the direction of the Director of Marketing and Media Relations, the Marketing Content Specialist leads the production and execution of marketing content that advances enrollment, brand awareness, and student success across a complex, multi-campus institution. This role operationalizes collegewide marketing priorities by serving as the primary project manager for day-to-day marketing and creative services, translating strategic direction into clear timelines, workflows, and deliverables in partnership with campus colleagues. The Marketing Content Specialist manages and approves the work of campus marketing representatives, participates in digital advertising strategy sessions with the college’s external advertising agency, and operationalizes approved strategies by coordinating creative development, campaign execution, timelines, and performance tracking. The role also manages the college’s flagship social media channels to ensure consistency, quality, and alignment with institutional brand standards and goals. Education and experience sufficient for the rigors of the position. Examples include a bachelor’s degree from an accredited institution in communications or a marketing related discipline preferred with four years of professional experience, associate degree and six years related experience, or equivalent education and experience that will provide the necessary knowledge, skills, and abilities to perform the functions of the position.

Requirements

• Supervisory experience essential.
• Degree/experience in communications, marketing, media, or field related to the position responsibilities field preferred.
• Demonstrated ability to manage complex, multi-stakeholder marketing projects from concept through execution; proven understanding of branding and best practices in higher education recruitment marketing; expertise in email marketing, digital media, digital advertising, paid and organic social media best practices.
• Working knowledge of Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign; working knowledge of marketing, advertising, and publication principles and methods; working knowledge of email marketing platforms and best practices, working knowledge of analytics tools including Google Analytics, ability to collaborate effectively with a wide range of constituents internal and external to the organization.
• Ability to work independently and as a team member; ability to manage budgets effectively; ability to write effective promotional copy for electronic and print media; ability to effectively communicate with staff and faculty to maintain brand integrity and enforce guidelines; willingness to learn new technical and practical skills, and best practices.
• Applicants must demonstrate a commitment to working effectively with students, employees, and community members of all backgrounds.

Nice To Haves

• Working knowledge of higher education enrollment marketing best practices strongly preferred.
• Bilingual (English/Spanish) or conversational language abilities preferred.

Responsibilities

• Directs the production of college publications including concept, editing, photography, writing, and design.
• Manages social media channels, including creating and curating content, monitoring effectiveness, and adjusting strategies to increase user engagement, enforces college procedures.
• Creates and coordinates production of digital and print advertising, including research, photography, video, concept, copywriting, and art direction to graphic designers.
• Plans, executes, and optimizes digital advertising campaigns across paid channels in collaboration with external advertising agency, using performance data to inform targeting and creative direction.
• Implements, monitors, and enforces branding guidelines.
• Identifies and implements responsible uses of artificial intelligence and emerging tools to improve efficiency, quality, and consistency in marketing workflows, while aligning with college policies and brand standards.
• Provides technical assistance and training for staff in the areas of design, digital and email marketing, and writing of promotional copy for campus publications including class schedules.
• Identifies new opportunities and initiates promotional projects.
• Evaluates the effectiveness of promotional efforts using performance data and insights, and recommends strategic adjustments to improve reach, engagement, and outcomes.
• Assists in development of college’s marketing plan.
• Develops and maintains online marketing resources for collegewide staff.
• Works with the Website Manager to monitor and refresh coloradomtn.edu content, ensuring consistency across all media.
• Provides day-to-day leadership, coaching, and performance feedback to work-study students, part-time staff, and contracted creatives to ensure timely, high-quality deliverables.
• Performs other duties as assigned.

Benefits

• Medical, Dental, Vision, Life Insurance, Pet insurance, retirement contribution, tuition reimbursement, annual & sick time, mental health resources, healthy lifestyle benefits, affordable transitional housing may be available to the successful candidate based on eligibility and availability, relocation if applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 101-250 employees