BLAINE BROTHERS - Marketing Content Specialist
About The Position
Blaine Brothers is a Minnesota-based, family-owned business seeking a Creative Marketing Specialist with graphic design skills. This role will lead creative marketing efforts, including campaign creation, photo and video shoots, asset development, and collaboration with the sales team for quarterly catalogs. The position is in a fast-paced, evolving team environment that encourages growth for creative, responsible, and motivated individuals. The Content & Creative Marketing Specialist supports the Director of Marketing and Senior Marketing Manager in executing integrated marketing campaigns across digital, print, and event channels. Responsibilities include creative development, graphic design, photography, video production, content execution, and providing support for email marketing automation and event execution. This role ensures brand consistency, produces high-quality creative assets, and uses performance insights to improve marketing effectiveness. Collaboration with Sales, Service, HR, and leadership is key to bringing campaigns to life and supporting company growth. Approximate focus areas are: Creative & Graphic Design (45%), Digital Content & Website Management (25%), Photography & Video Production (15%), Email & Automation Support (10%), and Event Support (5%).
Requirements
- 3+ years of professional experience in content development, creative marketing, or digital marketing (ecommerce preferred).
- Strong graphic design portfolio across digital and print platforms.
- Professional experience in photography and videography.
- Experience with HubSpot or similar email marketing platforms.
- Experience with WordPress, Magento, or similar CMS platforms.
- Proficient in Adobe Creative Suite (for catalog creation) is a MUST.
- Experience with Canva or similar tools (a plus).
- Familiarity with SEO fundamentals and content optimization.
- Experience with content scheduling and social media management tools.
- Highly organized with strong time-management skills.
- Strong cross-functional communication skills.
- Self-starter with a continuous improvement mindset.
- Reliable transportation required.
- Demonstrated experience in social media management, content development, creative marketing, or digital marketing.
- Proven experience managing brand social media accounts, including content creation, scheduling, and community engagement.
- Strong graphic design portfolio across digital and print platforms.
- Professional experience in photography and videography.
- Proficiency in Adobe Creative Suite, Canva, or similar tools.
- Familiarity with SEO fundamentals and content optimization.
- Experience with content scheduling and social media management tools.
- Extremely organized, with the proven ability to track and prioritize a high volume of projects and requests from different people at the same time.
- Self-starter who works independently in a fast-paced environment with minimal supervision.
- Strong cross-functional communication skills across Sales, Service, Parts, HR, and leadership.
- Willingness to travel and work from multiple company locations.
- Reliable transportation required.
Nice To Haves
- Experience with Canva or similar tools (a plus).
Responsibilities
- Develop graphic design solutions across print, web, social, email, and events.
- Ensure brand voice, tone, and visual consistency across all channels.
- Combine messaging and design to produce compelling campaign assets.
- Maintain brand guidelines and creative standards.
- Manage printer relationships and external creative vendors.
- Work directly with Sales to execute promotional materials and proofs.
- Manage and update website content (WordPress, Magento or similar platforms).
- Apply SEO best practices and optimize content for performance.
- Collaborate cross-functionally to ensure product and service pages remain accurate.
- Manage and schedule social media content.
- Assist the Senior Marketing Manager with building and deploying email campaigns and automated journeys (HubSpot preferred).
- Support segmentation, testing, and optimization efforts.
- Execute A/B testing initiatives and report on performance metrics.
- Help maintain email templates and brand consistency.
- Capture high-quality digital photography and video content.
- Host and curate company photoshoots.
- Produce and edit video using Adobe Premiere, Photoshop, Canva, CapCut, or similar tools.
- Maintain updated seasonal and promotional visual assets.
- Operate cameras, lighting, and other production equipment.
- Provide support for trade shows, customer events, and internal events (Backup Role).
- Assist with pre-event marketing materials, signage, and collateral.
- Support logistics coordination as needed.
- Serve as secondary coverage when the Event Coordinator is unavailable.
- Apply data and performance insights to inform content improvements.
- Monitor social, email, and website analytics.
- Take ownership of assigned projects and deliver on deadlines.
Benefits
- Awarded Star Tribune’s Top Workplaces 7 years in a row.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
