Marketing Content Manager

Mitchell Hamline School of Law • Saint Paul, MN

55d • $61,000 - $80,000

About The Position

Mitchell Hamline is seeking a strategic Marketing Content Manager to oversee the development, management, and optimization of digital content across our website, email campaigns, and social media platforms. The successful candidate will play a key role in advancing the law school's brand, engaging diverse audiences (prospective students, current students, alumni, faculty, and external stakeholders), and drive measurable outcomes through compelling content and data-driven insights. This position requires a blend of technical proficiency, analytical skills and creative storytelling to enhance the law school's digital presence. Reporting to the Chief Marketing Officer, the role involves working closely with all members of the marketing team.

Requirements

• Strong proficiency in WordPress or similar CMS, including data entry, reporting, and management.
• Proficiency in collecting and analyzing GA4, email and social media analytics.
• Excellent organizational and project management skills to balance multiple priorities and meet deadlines.
• Strong written and verbal communication skills with acute attention to detail and accuracy.
• High level of discretion in handling confidential information.
• Commitment to equity, inclusion, and contributing to a diverse and welcoming community.
• Bachelor's degree in marketing, communications, journalism, or a related field.
• 3-5 years of experience in content management, digital marketing, or a related role, preferably in higher education or a professional services environment.
• Proven experience in website content development, including proficiency with content management systems (e.g., WordPress, Drupal).
• Hands-on experience with email marketing platforms and campaigns (e.g., Mailchimp, Constant Contact, HubSpot).
• Proficiency in digital analytics tools (e.g., Google Analytics, social media analytics platforms) and the ability to interpret data to drive content decisions.
• Familiarity with SEO, accessibility standards (e.g., WCAG), and digital marketing best practices.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams.

Nice To Haves

• Strong writing, editing, and storytelling skills, with the ability to tailor content for diverse audiences.
• Familiarity with CRM systems (e.g., Salesforce, Jenzabar) for audience segmentation and campaign tracking.
• Understanding of social media platforms and trends to support content alignment.
• Knowledge of FERPA, charitable solicitation laws, and data privacy standards.
• Knowledge of legal education or the higher education sector is a plus.

Responsibilities

• Contributes to the development of a comprehensive digital content strategy that supports the law school's marketing and communications goals.
• Contributes long- and short-form content for digital channels including the website, social media platforms, newsletters, email outreach and advertisements.
• Stay current on industry trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive.
• Create, edit, and maintain engaging, accurate, and on-brand content for the law school's website, ensuring alignment with institutional goals and SEO best practices.
• Collaborate with internal stakeholders to collect or develop content that highlights academic programs, news, events, people and achievements.
• Develop targeted email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders.
• Assist with writing compelling email copy and manage distribution schedules to maximize engagement and conversions.
• Monitor and analyze digital performance metrics across website, email, and social media platforms using tools such as Google Analytics, email marketing platforms, and social media analytics (e.g., Mailchimp, Constant Contact, Sprout Social).
• Generate reports to evaluate content effectiveness, user engagement, and campaign performance, providing actionable insights to optimize strategies.
• Identify trends and recommend improvements to enhance digital reach and impact.
• Collaborate with the social media team to identify trends, analyze data, and review content to align with the law school's brand and strategic objectives.
• Ensure consistency in tone, style, and messaging across all digital channels.
• Performs additional tasks as assigned to support marketing efforts.

Benefits

• Health insurance
• Dental insurance
• Life/AD&D insurance (MHSL pays for)
• Optional Life Insurance
• Disability Benefits (MHSL pays for)
• Generous Holidays and Winter Break
• 403(b) Retirement plan (Generous MHSL match)
• Employee Assistance Program (EAP)
• Competitive compensation package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Number of Employees: 101-250 employees