Marketing Content Manager (NYC Hybrid)

LexisNexis Risk Solutions • New York, NY

41d • Hybrid

About The Position

We're searching for a Marketing Content Manager with B2B experience in the HR industry to help shape and deliver on a content marketing strategy that drives SEO, AEO, GEO, and conversions, builds awareness of our solutions with our target audience, and continues to position us as a thought leader in our market. As part of our ambitious marketing function, you will be responsible for creating, improving, and maintaining content to achieve our business goals leveraging AI tools and Customer Data Platforms (CDPs) to personalize and optimize content performance.

Requirements

• Proven content marketing experience, ideally in B2B. HR industry experience is preferred.
• Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• Strong understanding of SEO, AEO, and GEO principles and tools.
• Experience using AI tools (e.g., generative AI, NLP-based platforms) for content creation and optimization.
• Familiarity with Customer Data Platforms (CDPs) such as Oracle Unity, Salesforce CDP, or similar, with an understanding of how to leverage audience data to personalize and optimize content strategies.
• Ability to interpret and

Responsibilities

• Write and develop high-quality content including blog posts, social media, website copy, whitepapers, video scripts, and podcasts.
• Create and optimize content for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to improve visibility across traditional and emerging search platforms.
• Collaborate with the Graphic Designer and Demand Generation Team to support integrated campaign activity.
• Work with the Portfolio Marketing Team to regularly update web content reflecting new product features and developments.
• Collaborate with Content team, manage freelancers and external agencies as needed.
• Identify customer needs and content gaps, recommending new topics and formats.
• Research and produce a regular stream of topical, creative, and engaging content for multi-channel use.
• Own and continuously improve our end-to-end marketing content creation and publishing processes.
• Use AI-powered tools for content ideation, generation, optimisation, and performance analysis.
• Manage and maintain content within WordPress and ensure consistency and governance.
• Meet tight deadlines while maintaining top-quality output.
• Contribute to the measurement and reporting of content KPIs to understand and optimize engagement and conversion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Number of Employees: 5,001-10,000 employees