Marketing Content Manager

ING • New York, NY

63d • $80,000 - $102,000 • Hybrid

About The Position

You will be responsible for creating and managing both internal (e.g., employee engagement, newsletters, internal announcements) and external-facing content (e.g., client campaigns, product messaging, thought leadership). Your work will help ensure a consistent, compelling voice across all touchpoints—reinforcing ING’s position as a trusted partner in Wholesale Banking and a great place to work, learn and grow.

Requirements

• Bachelor’s degree in communications, marketing, journalism, or related field.
• 5+ years of experience in content management, communications, or marketing, preferably in financial services or B2B environments.
• Ability to translate complex financial topics and value propositions into clear, engaging formats for different channels and audiences
• Strategic thinker with experience developing and executing content strategies for internal and external audiences.
• Detail oriented with strong project management skills, including multi-tasking and deadline management.
• Proficiency with content management systems (CMS), intranet tools, and digital asset management platforms.
• Experience with content analytics and measurement tools.
• Excellent collaboration and networking skills at all levels of an organization.

Nice To Haves

• Budgeting and resource allocation experience is a plus.
• Graphic design experience is a plus

Responsibilities

• Internal Communications
• Partner with the head of Internal communications, HR, leadership, and global internal communications teams to develop and distribute content that informs, inspires, and engages employees.
• Lead the creation and management of internal newsletters, including content planning, writing, editing, and distribution.
• Manage and oversee the internal content distribution platforms, such as the intranet
• Support internal initiatives, and change communications with clear, consistent storytelling.
• Project manage, provide editorial oversight and support to internal stakeholders creating content while also facilitating knowledge sharing and best practices across business lines.
• Ensure internal content aligns with ING’s tone of voice and reinforces company culture and values.
• Support employee engagement campaigns, town halls, and drive feedback mechanisms to support continuous improvement
• External Marketing Content
• Create content that resonates with external audiences (e.g., corporate clients, institutional investors, industry partners).
• Support the head of marketing in helping to develop and execute a content strategy that supports ING’s brand positioning and business objectives for Wholesale Banking in the Americas.
• Collaborate across sector and product teams to understand what drives their business and develop content that supports client acquisition, retention, and engagement.
• Produce thought leadership, product storytelling, and campaign messaging tailored to Wholesale Banking audiences.
• Assist in managing agency partners and internal resources to deliver high-quality, on-brand content across digital and offline channels.
• Support external events (conferences, webinars, sponsorships) with content development and promotion.
• Ensure all content meets regulatory and compliance standards.
• Support public relations activities by arranging interviews, developing messaging and identifying opportunities to promote spokesperson bench
• Performance & Optimization
• Oversee weekly, quarterly, and annual content calendars to ensure timely and relevant delivery
• Own our KPI dashboard and work with the team to define KPIs and measurement frameworks for content effectiveness.
• Use data and insights to continuously improve content quality, relevance, and impact.

Benefits

• comprehensive health benefits
• a generous 401k savings plan
• competitive PTO
• adoption, surrogacy, and fertility services
• student debt assistance
• subsidies for expenses associated with commuting and fitness

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees