Marketing Content Creator/Producer

University of Wisconsin Madison • Madison, WI

1d

About The Position

Be a part of a top pharmacy school and help attract the next generation of pharmacists, one of the most essential healthcare professionals! The Marketing Content Creator/Producer role at the University of Wisconsin-Madison School of Pharmacy is a unique opportunity to share the stories of the Doctor of Pharmacy (PharmD) program and show prospective students why the School of Pharmacy is one of the nation’s best. This position will serve as the lead visual storyteller and capture what it’s like to be a PharmD student and what makes UW–Madison the best choice for pharmacy school, highlighting PharmD student life, curriculum strengths, admissions guidance, and much more. The Marketing Content Creator/Producer is a full-time position under the direct supervision of the CMO/Associate Dean of Marketing & Communications in the School of Pharmacy. This role will collaborate with many stakeholders, including other members of the Marketing & Communications team, PharmD Admissions & Recruitment, PharmD Student Services, and agency partners. The Marketing & Communications team at the UW–Madison School of Pharmacy works on paid media to support the Doctor of Pharmacy enrollment goals, owned media to support Advancement goals, and earned media to protect and enhance the brand. The School of Pharmacy is a global leader in pharmacy education, research, service and professional development, educating the world’s finest pharmacists and scientists for more than 140 years. Inspired by the Wisconsin Idea, our School of Pharmacy community is united by a single mission: to enhance the health and quality of life of people in Wisconsin and around the world.

Requirements

• Experience in visual storytelling with videography, social media, and graphic design
• Experience with writing, filming and editing short-form videos
• Experience with YouTube and Instagram platforms and tools
• Strong communications skills and ability to collaborate with others
• Strong project management, organizational, and time management skills
• Demonstrated creativity and innovative thinking
• Associates degree in related field required.

Nice To Haves

• Proficiency in Google analytics and social media analytics
• Experience working in team environments
• At least six months of marketing or communications-related experience (such as relevant internships, part-time related work, or full-time employment in a marketing/communications role)
• Bachelor's degree preferred.

Responsibilities

• Conceptualizing, planning, filming, editing, and posting videos for School of Pharmacy Instagram, YouTube, and other marketing channels
• Coordinating and collaborating with student content creators in pre- to post-production processes
• Building a content calendar; managing timelines and deliverables
• Monitoring performance of video posts using platform analytics data and optimizing future projects based on that data
• Contributing to the development of other marketing team projects
• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

Benefits

• generous vacation, holidays, and paid time off
• competitive insurances and savings accounts
• retirement benefits through the Wisconsin Retirement System (WRS)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree