Marketing Content & Communications Specialist

Slingco • Smyrna, GA

6d • Remote

About The Position

The Marketing Content & Communications Specialist develops and delivers clear, engaging content that supports Slingco's marketing, sales, product, and business objectives. This is a hands-on role for a strong writer and storyteller who can translate technical products, applications, and business initiatives into content that is relevant and easy to understand for customers, distributors, sales teams, and employees. The role works closely with Product Marketing, Sales, Engineering, and other subject-matter experts to develop content across social media, email, website, case studies, sales collateral, presentations, and other marketing channels. The Specialist executes content plans established by the Director of Marketing, manages assigned projects from intake through delivery, and uses performance data and audience feedback to improve content and communications.

Requirements

• Excellent written and verbal communication skills
• Creative and engaging approach to content
• Ability to simplify complex information and make it accessible to different audiences
• Strong attention to detail and commitment to accuracy
• Highly organized with the ability to manage multiple priorities and deadlines
• Proactive and self-motivated approach to work
• Strong collaboration and relationship-building skills
• Ability to build effective relationships with subject-matter experts and stakeholders
• Commercially aware and customer-focused
• Adaptable and comfortable working in a fast-paced environment
• Willingness to learn and embrace new technologies and ways of working
• Ability to work independently and take ownership of assigned projects
• Experience in content marketing, marketing communications, social media, journalism, public relations, or a related field
• Demonstrated experience developing and editing content across multiple marketing channels
• Strong writing and editing skills, with a portfolio demonstrating the ability to adapt content for different audiences and formats
• Experience developing content such as case studies, social media, email campaigns, website content, presentations, or sales collateral
• Experience working with subject-matter experts to research and translate technical or complex information into clear, customer-focused content
• Experience managing content calendars, coordinating projects, and working with multiple stakeholders and deadlines
• Basic understanding of SEO and digital content optimization; familiarity with AI search/AEO is a plus
• Experience using AI tools to support research, content development, editing, and repurposing
• Familiarity with social media, email marketing, website content management, and basic content performance metrics
• Experience in a B2B, industrial, manufacturing, engineering, energy, technology, or other technical environment preferred
• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field

Nice To Haves

• Familiarity with AI search/AEO is a plus

Responsibilities

• Develop and edit customer-focused content across social media, email, website, case studies, sales collateral, presentations, digital advertising, and other marketing channels
• Translate technical products, applications, and business initiatives into clear, compelling messaging for different audiences
• Research content thoroughly and collaborate with subject-matter experts to ensure accuracy and credibility
• Repurpose content across channels and use AI tools to support research, development, editing, and optimization
• Manage day-to-day execution of Slingco's social media and email content calendars
• Develop channel-specific content aligned with approved marketing priorities, campaigns, products, and audiences
• Monitor engagement and campaign performance and recommend content improvements
• Develop and maintain website content in partnership with key stakeholders
• Apply basic SEO and emerging AI-search optimization principles to content
• Support content updates, optimization, and quality assurance for Slingco's digital channels
• Develop and maintain case studies, sales presentations, collateral, product/application materials, and other sales enablement content
• Support RFP responses by adapting approved content and coordinating information from subject-matter experts
• Identify customer stories and content opportunities that can support sales and marketing objectives
• Maintain Slingco's editorial and content calendar and manage assigned projects from intake through delivery
• Coordinate stakeholders, reviews, approvals, and deadlines to ensure content is accurate, on-brand, and delivered on time
• Support internal and executive communications, including company announcements, newsletters, and leadership messaging
• Monitor content performance and use data and feedback to improve future communications

Benefits

• Health and retirement benefits
• PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level