Marketing Intern

Saputo Inc.•Milwaukee, WI

About The Position

As a Marketing Consumer Insights Intern, you will conduct market research studies to extract meaningful insights and make recommendations based on customer’s behaviors and needs. You will gather category, consumer, and shopper data to help identify opportunities to improve sales and/or category assortment using various databases. You will prepare customer category reviews, conduct competitive analyses, and present findings to internal stakeholders. This role involves designing and delivering presentations based on analytic work, completing value-add projects for the category marketing team, and developing a firm grasp of the industry including understanding the competitive landscape (pricing/promotions/marketing strategies, etc.). You will also identify new opportunities for high-impact research to answer organizational knowledge gaps around dealer and consumer needs, and effectively manage projects, prioritize, and adhere to timelines.

Requirements

  • Pursuing a bachelor's degree in Marketing, Communication, Business, or related field.
  • Enjoy the analytic side of marketing.
  • Experience (in or outside of school) drawing insights from data.
  • Ability to create an effective presentation and experience presenting.
  • Intermediate Excel skills (vlookups, pivot tables, if/then, etc.)
  • Self-motivated, able to multi-task, can work independently, and as part of a team.
  • Ability to work scheduled hours and required overtime as needed.
  • Display traits of reliability, honesty, respect, attention to detail.
  • Demonstrate professionalism and positively represents and promotes Saputo at all times.

Responsibilities

  • Gather category, consumer, and shopper data to help identify opportunities to improve sales and/or category assortment using various databases including IRI, NCH, KWIKEE, Rapid Recall, Data Sync GS-1, Wal-Mart Retail Link, etc.
  • Prepare customer category reviews.
  • Conduct competitive analyses and present findings to internal stakeholders.
  • Design and deliver presentations based on analytic work.
  • Complete a value-add projects for the category marketing team.
  • Develop a firm grasp of the industry including understanding the competitive landscape (pricing/promotions/marketing strategies, etc.)
  • Identify new opportunities for high-impact research to answer organizational knowledge gaps around dealer and consumer needs
  • Effectively manage projects, prioritize, and adhere to timelines

Benefits

  • Development opportunities that enhance your career fulfillment.
  • Meaningful compensation & benefits that help you care for your family.
  • Opportunities to contribute to your community and enhance the lives of others through Saputo products.
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