As a Marketing Consumer Insights Intern, you will conduct market research studies to extract meaningful insights and make recommendations based on customer’s behaviors and needs. You will gather category, consumer, and shopper data to help identify opportunities to improve sales and/or category assortment using various databases. You will prepare customer category reviews, conduct competitive analyses, and present findings to internal stakeholders. This role involves designing and delivering presentations based on analytic work, completing value-add projects for the category marketing team, and developing a firm grasp of the industry including understanding the competitive landscape (pricing/promotions/marketing strategies, etc.). You will also identify new opportunities for high-impact research to answer organizational knowledge gaps around dealer and consumer needs, and effectively manage projects, prioritize, and adhere to timelines.
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Career Level
Intern