Marketing Consultant I

Alliant Energy•Cedar Rapids, IA

About The Position

Marketing Consultant I provides marketing and communication expertise, participates in content planning, and creates advertising, email, website, and social media content. The role delivers audience-focused content under tight deadlines to engage and nurture prospects and audiences. It supports strategic goals by partnering with cross-functional teams to plan and create content at vertical and campaign levels, across traditional and digital channels. The position also develops marketing campaigns, assists with marketing activities and analysis, executes assigned tactics, and measures campaign results.

Requirements

Bachelor's degree in Communications, Marketing, Journalism, or a related area.
Three years of related technical and/or professional experience.
Effective interpersonal, verbal, and written communication skills.
Ability to use computer software programs, such as email, word processing, spreadsheet, and project management tools.
Experience working collaboratively on cross-functional teams to take marketing ideas from concept to execution.
Experience with marketing data analytics and tools.
Thorough understanding of marketing concepts, principles, and tactics, including traditional and digital marketing such as SEO and social media.
Exceptional communication and writing skills.
Ability and willingness to accept responsibility and perform with minimal supervision.
Ability to work effectively in a collaborative and inclusive environment.

Responsibilities

Develop ideas for creative marketing campaigns and bring them to life.
Assist with marketing activities, including content development and optimization, advertising, and event planning.
Collaborate with marketing and other Marketing and Communications team members to coordinate brand awareness and marketing efforts.
Plan and execute initiatives that reach target audiences through appropriate channels.
Assist in analyzing marketing data, such as campaign results, conversion rates, and traffic, to inform future marketing strategies.
Execute assigned tactics within marketing plans.
Manage marketing campaigns from concept through completion, including measuring and reporting results.
Research market trends, customer behavior, and competitor activity to identify growth opportunities for new or existing products and services.
Perform other duties as needed that support Alliant Energy’s Values and purpose.