Marketing Community Manager

9amHealth

8d•Remote

About The Position

9amHealth is seeking a Marketing Community Manager to build and nurture communities that establish trust and authenticity for their AI-enabled virtual specialty care platform. This role is crucial in their B2B2C model, focusing on creating a consistent presence across social media, digital communities, and in-person events. The ideal candidate can engage both employer/benefits teams and members, understanding the nuances of speaking to each audience. They should view community as a relationship to be built at scale through discipline and creativity.

Requirements

4+ years of experience in community management, social media, or a closely related marketing role, ideally at a consumer health, wellness, or B2B2C company.
Demonstrated ability to build and grow engaged online communities, not just manage content calendars.
Strong social media instincts across platforms (LinkedIn, Instagram, member forums) and ability to write and create content accordingly.
Experience planning and executing events, both virtual and in-person, from conception through post-event follow-up.
Excellent writing and communication skills, with the ability to adapt voice for different audiences (e.g., HR leaders and members).
Comfort operating at the intersection of B2B and B2C, understanding buyer and user dynamics.
Data-driven approach to community and social media, tracking metrics, drawing conclusions, and using insights for improvement.
Highly organized and self-directed with the ability to manage multiple priorities and deadlines without losing quality.

Nice To Haves

Experience in digital health, chronic condition management, or a similarly mission-driven healthcare environment.
Familiarity with the employer-sponsored benefits space.
Experience with short-form video content creation (Reels, TikTok-style, or YouTube Shorts).
Comfort using AI tools to accelerate content creation, social listening, and community analysis while maintaining an authentic voice.
Experience with community platforms such as Circle, Mighty Networks, or Slack communities.
Background in patient advocacy, health coaching, or consumer health engagement.

Responsibilities

Build and manage 9amHealth's member community, developing online and offline spaces for connection, experience sharing, and engagement with content and support resources.
Drive engagement across the member lifecycle, creating touchpoints from pre-enrollment awareness to long-term retention.
Cultivate member advocates and ambassadors by identifying and nurturing passionate members to share their stories authentically.
Manage community platforms, including day-to-day moderation, content calendars, and overall health of spaces like forums, Facebook groups, or app-based communities.
Act as a responsive presence in community spaces, answering questions, escalating concerns, and ensuring members feel heard and supported.
Own 9amHealth's social media presence, managing content strategy, creation, and publishing across platforms like Instagram and Facebook with a consistent brand voice.
Create content that builds trust, including posts, stories, short-form video, and member spotlights that are clinically credible, emotionally resonant, and shareable.
Monitor performance and iterate on social media strategy by tracking engagement metrics, audience growth, and content performance.
Stay ahead of trends in health, wellness, and the future of work to keep the social presence timely and relevant.
Plan and execute virtual and in-person member and community events, such as webinars, meetups, and Q&As.
Support employer in-person events by working with Customer Success and Marketing to attend health fairs and other events.
Act as the voice of the community internally, surfacing member sentiment, feedback, and trends to Marketing, Product, and Clinical teams.
Collaborate with clinical and content teams to develop medically accurate, on-brand, and useful programming and messaging.