Marketing & Communications - Strategist - Customer Loyalty & Retention

Regions Bank•Charlotte, AL

15h•Onsite

About The Position

At Regions, the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability, growing customer base, and deepening relationships. This position serves as a liaison between Marketing and various business lines.

Requirements

Bachelor’s degree in Marketing or a related field
Seven (7) years of Banking and/or Marketing experience
Ability to build strong relationships with business partners across various functions
Ability to research, analyze data, and derive facts
Ability to work in a fast-paced, multi-tasked environment
Ability to work under pressure and meet deadlines
Knowledge of marketing principles and measurement
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Sense of urgency, solid judgement, and prioritization skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Nice To Haves

Master of Business Administration (MBA) or a related graduate degree
Experience working on cross-functional teams
Direct and digital marketing experience
Knowledge of marketing principles and measurement
Experience with Financial education programs and Customer Content strategy is a plus

Responsibilities

Contributes to the development and overall execution of the Marketing plan and committed outcomes
Partners with Marketing/SCX centers of excellence and business teams to continuously innovate, identify, and test new and radical marketing programs
Partners with product, brand, and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Banks customers
Partners with the content and execution team to develop and manage a creative/content roadmap across channels
Assists senior management in monitoring and researching market, customer, and technology trends and recommends taking action when necessary
Offers advice and guidance to junior strategists
Lead design of customer onboarding, loyalty and retention programs for Consumer bank customers
Identify opportunities for increased personalization through unique customer journeys by Segment
Strong experience designing Journeys from the ground up in Salesforce Marketing Cloud (SFMC)
Experience with Financial education programs and Customer Content strategy is a plus