Loyalty and Retention Marketing Manager

Grunt Style • San Antonio, TX

3d

About The Position

Summary/Objective The Loyalty & Retention Marketing Manager is responsible for building and executing our customer retention strategy, including scaling our subscription and rewards programs. This role is responsible for building high-performing campaigns and lifecycle marketing programs that increase repeat purchase rate, LTV, and customer engagement. This person will be hands-on in our subscription, rewards and ESP platforms owning the strategy, setup, optimization, and performance of automated flows, while partnering closely with Ecommerce and Creative Teams. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Subscription and Rewards Management Ensure the smooth day-to-day execution of the subscription and rewards programs. Execute and report on monthly campaigns to grow new members and retain existing members. Partners with Ecommerce, Creative, Customer Service, and Development teams on execution of campaigns. Email/Text Retention Marketing Develop and execute roadmap for campaigns and flows focused on driving repeat customer purchases. Plan and execute tests to optimize tactics. Monitor customer lifetime value to assess impact of programs. Data-Driven Insights & Performance Analysis Support the development and maintenance of dashboards to monitor customer growth and loyalty program performance. Analyze campaign and journey performance, surfacing actionable insights to improve impact and efficiency.

Requirements

• Bachelor's degree or the equivalent years of experience.
• 3-6 years of experience in customer loyalty, retention marketing, or Ecommerce.
• Proven experience in member engagement and loyalty program execution.
• Experience with email marketing platforms, CRM tools, and reporting dashboards.
• Strong team collaboration and communication skills.
• Detail-oriented with the ability to manage multiple projects.
• Analytical mindset to measure and optimize engagement.
• Excellent written and verbal communication skills.
• Strategic thinker with tactical execution skills in a fast-paced environment.
• Teamwork-oriented.
• Excellent verbal and written communication skills.
• Highly organized.
• Strong attention to detail and ability to work independently.

Responsibilities

• Ensure the smooth day-to-day execution of the subscription and rewards programs.
• Execute and report on monthly campaigns to grow new members and retain existing members.
• Partners with Ecommerce, Creative, Customer Service, and Development teams on execution of campaigns.
• Develop and execute roadmap for campaigns and flows focused on driving repeat customer purchases.
• Plan and execute tests to optimize tactics.
• Monitor customer lifetime value to assess impact of programs.
• Support the development and maintenance of dashboards to monitor customer growth and loyalty program performance.
• Analyze campaign and journey performance, surfacing actionable insights to improve impact and efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees