Marketing Communications Strategist (Marketing Communications Professional III)

CSUF-posted 1 day ago
Full-time • Mid Level
Fullerton, CA
1,001-5,000 employees
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The College of Humanities and Social Sciences (HSS) is committed in educating students to be culturally, globally, socially, historically, and environmentally astute, civically responsible alumni able to navigate an increasingly complex and interconnected world. We seek an exceptional individual to join our team as the Marketing Communications Strategist (Marketing Communications Professional III). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness. The Marketing and Communications Strategist for the College of Humanities and Social Sciences (HSS) serves as the college’s lead storyteller, content strategist, and communications liaison. The position is responsible for developing and implementing comprehensive marketing and communication plans that promote the college’s programs, people, and priorities across web, digital, and print platforms. Working closely with the Dean, Associate Deans, Social Media Analyst, Department chairs, and Strategic Communications, the Marketing and Communications Strategist researches, writes, and publishes feature stories, press releases, and news items; oversees and maintains the college website; works with Social Media Analyst and Media Production Specialist to help maintain social media presence. Develops creative materials that advance the college’s mission and enhance its visibility. Ensures that all marketing materials and communication strategies align with CSU and CSUF brand standards, accessibility (ATI) compliance, and the college’s strategic goals. Other duties as assigned.

  • Developing and implementing comprehensive marketing and communication plans that promote the college’s programs, people, and priorities across web, digital, and print platforms.
  • Researches, writes, and publishes feature stories, press releases, and news items
  • Oversees and maintains the college website
  • Works with Social Media Analyst and Media Production Specialist to help maintain social media presence.
  • Develops creative materials that advance the college’s mission and enhance its visibility.
  • Ensures that all marketing materials and communication strategies align with CSU and CSUF brand standards, accessibility (ATI) compliance, and the college’s strategic goals.
  • Equivalent to a bachelor’s degree in a related field and four years of relevant experience.
  • Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
  • An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
  • Works independently under general supervision, performs advanced work by exercising significant authority for most marketing and communications projects and responsibilities.
  • Projects involve the execution of public affairs, media relations, publications, and marketing programs.
  • The work is more complex, broader in scope and has significant impact on the success of the project or program.
  • Applies professional knowledge or expertise in one or more specialty area, including developing and implementing strategic marketing and/or communication plans and initiatives.
  • Work is focused on ensuring alignment with overall objectives.
  • Demonstrates advanced discernment in selecting methods and techniques for obtaining solutions.
  • Often accountable for smaller programs/projects or a major portion of a larger program/project.
  • Oversees complex projects and initiatives to promote the university’s brand image and reputation.
  • In collaboration with management, assesses, formulates, and evaluates marketing programs, processes, and procedures.
  • Decision-making is based on marketing and communication best practices, standards, and guidelines; university policy; and overall marketing strategies and goals.
  • The work involves daily contact with university management, members of the media, and other key constituencies.
  • Conducts media outreach to build relationships and university credibility with the media.
  • Handles multiple work priorities and may provide lead work direction with accountability for results.
  • Thorough and advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles.
  • Thorough knowledge of and ability to effectively use media outlets including planning media coverage and media publicity campaigns for the university and events.
  • Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
  • Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives.
  • Proven experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results.
  • Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints.
  • Ability to analyze and select pertinent facts and integrate them into communication vehicles.
  • Strong story development and journalistic writing skills, as well as advanced editorial skills.
  • Knowledge of interview techniques and the ability to define and deliver media messages.
  • Working knowledge of marketing and research techniques and methods.
  • Ability to apply market research to identify communication needs and target audiences.
  • Ability to apply appropriate statistical techniques and methods to research.
  • Advanced public and internal relations skills to effectively represent the university, engage and collaborate with internal stakeholders, and manage and/or negotiate vendor partnerships.
  • Advanced communication and interpersonal skills to build and foster strong relationships as well as drive change initiatives.
  • Advanced skill in mentoring or overseeing the work of others.
  • Advanced skill to appropriately use technology and relevant event planning and management tools.
  • A background check (including a criminal records check) must be completed satisfactorily and is required for employment.
  • CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information.
  • Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.
  • A valid California driver’s license.
  • Experience in higher education or non-profit communications.
  • Photography and/or video production skills.
  • Familiarity with CSU and CSUF branding and accessibility (ATI) standards.
  • Demonstrated success in developing strategic communication campaigns and measuring engagement outcomes.
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