Marketing & Communications Specialist

Bird Construction•Calgary, AB

10d

About The Position

Marketing & Communications Specialist Reporting to the Senior Manager, Marketing & Communications, the Marketing & Communications Specialist will play an integral role in supporting Bird’s corporate brand, strategic communications, and external reputation. This role spans social media, content creation, investor and media communications, project‑based stakeholder engagement, and crisis communications, working closely with executive leadership and cross‑functional teams across the organization

Requirements

Post‑secondary education in Communications, Marketing, Journalism, Public Relations, or a related field.
Experience in corporate communications, marketing, media relations, or digital content development.
Strong writing and editing skills with the ability to tailor messaging for varied audiences and platforms.
Experience managing social media channels and analyzing performance metrics.
Ability to manage multiple priorities in a fast‑paced, deadline‑driven environment.
Collaborative mindset with confidence working alongside executives, operations, and external partners.
Experience managing a direct report and collaborating closely with peers.

Nice To Haves

Experience within the construction industry considered an asset.

Responsibilities

Develop and execute social media strategies aligned with business objectives including recruitment, proposal pursuits, and corporate reputation.
Create engaging content that strengthens Bird’s brand and resonates with key stakeholders, including clients, investors, and prospective employees.
Monitor performance metrics, provide insights in quarterly analytics reports, and continuously optimize tactics to reach our strategic objectives.
Plan and lead major social media campaigns in support of recruitment initiatives and proposal pursuits.
Support the planning and scripting for video and multimedia content for external channels, marketing campaigns, and employee engagement.
Project manage requests, alongside our Content Coordinator, to develop high‑quality digital assets that support cross‑functional business objectives.
Ensure all deliverables consistently reflect Bird’s brand standards and storytelling approach.
Draft press releases and investor communications to support key corporate announcements and business developments.
Collaborate with subject matter experts across the organization to ensure communications are accurate, timely, and aligned.
Provide media relations support including managing media inquiries, preparing spokespeople, and developing Q&As and key messages.
Support executive communications, including earnings call scripts and investor presentations.
Amplify investor communications through appropriate digital and social channels.
Support communications planning and execution for government and public‑sector construction projects.
Participate in regular stakeholder and client meetings as required.
Draft stakeholder protocols, issues management responses, and media inquiry procedures.
Act as a point of contact between company and the client/stakeholder group.
Support crisis communications planning and execution, including response protocols and stakeholder messaging.
Advise internal teams on aligned internal and external communications during incidents or high‑impact events.
Draft and coordinate communications to support risk management, compliance, and reputation protection.
Help maintain workflow for consistent, timely information flow during routine and crisis scenarios.