Marketing & Communications Specialist

University of Colorado • Denver, CO

21h • Hybrid

About The Position

The School of Education & Human Development (SEHD) seeks a skilled and collaborative Marketing & Communications Specialist to support the Continuing & Professional Education (CPE) portfolio, including the ASPIRE to Teach Alternative Licensure Program, professional development offerings, partnership programs, and other SEHD initiatives.
In alignment with CU Denver’s Communications Intermediate Professional classification, this position exercises professional judgment, analytical skill, and responsibility across a wide range of marketing, communications, and digital media functions while working with guidance from senior staff. Duties include developing marketing plans, producing compelling content, executing digital and email campaigns, supporting events, managing marketing projects, and evaluating campaign performance using data-informed insights. [ucdenver.edu]
The ideal candidate brings strong communication and project management skills, creativity, attention to detail, and a commitment to advancing SEHD’s mission of equity, access, and community impact.
This role executes and supports marketing initiatives under the direction of the SEHD Marketing Director and in partnership with UCOMM; it is not responsible for enterprise-level CRM architecture or video production.
The marketing & communications specialist will use marketing strategies to enhance and implement electronic communications, event websites, print materials, stories and other marketing tactics to increase visibility and targeted outreach for SEHD Continuing & Professional Education (CPE) programs from planning states to execution and coverage.

Requirements

• A bachelor’s degree in marketing, business, communications, or a directly related field from an accredited institution.
• At least one year of professional experience in marketing, communications, digital marketing, or a related field.

Nice To Haves

• Three or more years of internship or professional experience in marketing communications.
• Experience with Salesforce, Marketing Cloud, or similar CRM tools.
• Experience with promotional or event photography.
• Proficiency with Photoshop
• Experience using Canva
• Demonstrated experience placing social ads
• Bilingual English/Spanish language proficiency.
• Knowledge of HTML.
• Experience with constituent/user processing, list management, and reporting.
• Experience managing marketing projects from concept through execution
• Experience analyzing campaign and audience analytics

Responsibilities

• Develop and implement marketing plans and budgets for CPE programs and events.
• Proactively manage multi-channel marketing efforts (web, social media, digital, print) to support program enrollment and visibility.
• Analyze past campaign performance to inform future strategy and recommend improvements based on data‑driven insights.
• Ensure consistency with CU Denver branding and messaging guidelines.
• Maintain collaborative working relationships with SEHD faculty, staff, University Communications (UCOMM), Recruitment & Outreach, Continuing & Professional Education, and other partners.
• Execute sponsorship paperwork, approvals, and coordination as needed.
• Draft, review, and deploy promotional emails for CPE programs using Marketing Cloud.
• Create and update event webpages in Cvent and ensure compliance with CU System regulations.
• Purchase educator lists and coordinate with UCOMM and CU System regarding audience profiles.
• Manage CPE social media content calendars and engagement strategies.
• Share internal and external announcements across university communication channels (SEHD Impact, CU Denver Today, CU Connections).
• Write and approve website content for academic programs and events.
• Produce articles, information sheets, and narrative features highlighting SEHD initiatives.
• Interview faculty, students, and partners to support storytelling efforts.
• Capture photography for marketing use; coordinate with professional photographers as needed.
• Design marketing collateral (flyers, worksheets, graphics, ads) using Canva and provide creative direction to student workers or vendors.
• Maintain and organize the marketing photo archive.
• Create and maintain event planning checklists and workflows to manage coordinated event execution.
• Assist with onsite event coverage during daytime and evening hours.
• Represent the SEHD Marketing Office at CPE meetings, events, and photo sessions.
• Serve as project lead on mid-sized marketing initiatives, coordinating timelines and deliverables across multiple contributors.
• Support SEHD Marketing Director with additional marketing projects.
• Mentor student assistants or interns on foundational marketing tasks.
• Evaluate digital, social, and email campaign performance; generate reports to inform future strategy.
• Analyze traffic, engagement, and ROI trends; provide recommendations based on data and audience insights.
• Track and monitor performance of marketing tactics and advise on improvements.
• Build and refine marketing intake processes for SEHD CPE.
• Track all projects through project management software; proactively manage timelines, expectations, and stakeholder communication. Develop enhanced workflow processes to improve cross‑team efficiency.
• Improve workflows and develop efficiency‑enhancing documentation.
• Serve as a marketing project lead on mid‑sized initiatives, coordinating work across multiple contributors.

Benefits

• Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave, health plans and retirement contributions that add to your bottom line.
• Benefits: https://www.cu.edu/employee-services/benefits
• Total Compensation Calculator: http://www.cu.edu/node/153125

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level