Marketing & Communications Specialist

District of Columbia Bar•Washington, DC

4d•Hybrid

About The Position

The D.C. Bar seeks an experienced and proactive marketing and communications specialist to partner with stakeholders across the Bar and support the planning and execution of integrated marketing and communication campaigns in support of Bar programs, services, publications, events, and other initiatives. This role supports the Marketing and Communications team on various communications projects, creating and publishing an array of multimedia marketing content and member communications.

Requirements

Demonstrated commitment to valuing diversity and contributing to an inclusive working environment.
Excellent oral and written communication skills.
Must be detail oriented and deadline driven. Able to multitask and work in a fast-paced environment and deliver high-quality work product.
Excellent interpersonal and customer service skills. Must work well in a team environment and be able to interact, including in-person, with Bar members, volunteers, vendors, the public and Bar employees.
Must work well under pressure, possess excellent organizational abilities, and able to manage several priorities in a day.
Must be adaptable, creative, and self-motivated.
Strong problem solving and analytical skills.
Ability to handle and maintain the confidentiality of highly sensitive information.

Nice To Haves

Bachelor’s degree.
Proficiency in using social media and digital advertising platforms (Clearview Social, LinkedIn Analytics, Google Ads, Google Analytics, Meta Ads Manager)
Proficiency in using design software and other creative applications (Canva).
Knowledge of search engine optimization (SEO) strategies and tactics.
Experience working in an association or professional services organization.

Responsibilities

Writes, edits, and distributes compelling content for Bar channels, including email campaigns and newsletters, invitations, DCBar.org, social media, video and multimedia production, and other marketing collateral.
Liaises with internal clients to support marketing and communication strategies and tactical plans, ensuring marketing deliverables are on-message, on-brand, and completed on time and with a high level of quality.
Coordinates, formats, and distributes Bar communications including newsletters, electronic invitations, and member communications. Leverages the email marketing platform to develop automated emails and deploy targeted, personalized communications (benefits, programs, campaigns, etc.) to enhance event registration and campaign delivery.
Supports ongoing development of DCBar.org and other digital channels, including social media, working with IT and internal clients to develop and maintain content, enhance the user experience, and optimize member engagement.
Collaborates with the editorial team to develop and maintain content for the Washington Lawyer pages on dcbar.org and LinkedIn to amplify our storytelling, promote multimedia content, and engage our members.
Strengthens the Bar’s social media presence and staff engagement through use of the Bar’s social media tools.
Creates and maintains image libraries and visual assets (photos, videos, infographics) for the Bar and each department to support campaigns, social media, membership benefits, programs, Bar signage, newsletters, and Washington Lawyer.
Creates and distributes easy-to-use social media marketing kits provided to faculty and speakers for the Bar’s programs.
Monitors and reports on campaign performance and efficiency of marketing activities, including social media, digital campaigns, and email performance and leverages this data to drive continuous improvement.
Performs other duties as assigned.