Marketing Communications Specialist

Brothers That Just Do Gutters - Capital DistrictTown of Guilderland, NY
7d$60,000 - $70,000

About The Position

This Role Is for Builders, Not Task Managers We are not looking for someone to “manage social media.” We are looking for someone to own and scale the lead engine behind a growth company. This role is for a competitive, data-driven, growth-minded person who wants their performance tied directly to real business results. If you want ownership, accountability, and the ability to see your impact daily—keep reading. If you want to simply complete assigned tasks—this role is not for you. The Mission Your mission is simple: Help generate more qualified leads. Help lower cost per lead. Help drive revenue growth. You will work directly with ownership, sales leadership, and our marketing partners to continuously improve performance. Your success will be measured. And rewarded. What You’ll Own Lead Generation Performance Own the performance of all lead sources Work directly with marketing agencies (Google Ads, LSA, SEO, Website) Identify opportunities to increase lead volume and quality Help launch and optimize campaigns Revenue Impact Help drive the pipeline that fuels our sales team Monitor conversion data and improve lead quality Align marketing efforts with company growth goals Accountability & Optimization Track KPIs and performance metrics Hold vendors accountable to results Bring ideas, not just reports What High Performance Looks Like Within 6–12 months, you will help: Increase qualified lead volume by 20%+ Improve marketing efficiency Support significant revenue growth Become a key driver of company success Compensation Base Salary: $60,000 – $70,000 Performance Bonuses: $20,000 – $30,000+ Total Compensation: $80,000 – $100,000+ Top performers will exceed this. Your compensation increases as your results improve. This Role Is Perfect For Someone Who Is: Competitive Data-driven Growth-oriented Accountable Proactive Career-focused You take ownership. You don’t wait to be told what to do. You care about winning. This Role Is NOT For Someone Who: Avoids accountability Just wants to complete assigned tasks Is uncomfortable being measured by performance Doesn’t want to grow Why Join The Brothers That Just Do Gutters We are building something special. Our team is known for: High performance culture Positive, team-first environment Strong leadership Career growth opportunities Promoting from within This role has a clear path to: Marketing Manager → Senior Leadership Minimum Requirements 2+ years in marketing, lead generation, or related field preferred Highly organized Strong communication skills Comfortable working with data and performance metrics Home service industry experience is a plus, but not required. Mindset matters more than background. The Opportunity This is your chance to: Own a critical growth function Work directly with leadership Build valuable career skills Grow financially as the company grows This is a career opportunity for someone who wants to build something, not just maintain something. Apply today and take ownership of the lead engine behind a rapidly growing company.

Requirements

  • 2+ years in marketing, lead generation, or related field preferred
  • Highly organized
  • Strong communication skills
  • Comfortable working with data and performance metrics

Nice To Haves

  • Home service industry experience is a plus, but not required.
  • Mindset matters more than background.

Responsibilities

  • Own the performance of all lead sources
  • Work directly with marketing agencies (Google Ads, LSA, SEO, Website)
  • Identify opportunities to increase lead volume and quality
  • Help launch and optimize campaigns
  • Help drive the pipeline that fuels our sales team
  • Monitor conversion data and improve lead quality
  • Align marketing efforts with company growth goals
  • Track KPIs and performance metrics
  • Hold vendors accountable to results
  • Bring ideas, not just reports

Benefits

  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Opportunity for advancement
  • Training & development
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