Marketing Specialist

ESI•Waterbury, CT

10d

About The Position

The Marketing Communications Specialist is responsible for developing and executing communication strategies that support brand awareness, customer engagement, and business growth. This role creates compelling content, manages internal and external communications, supports marketing campaigns, and ensures consistent messaging across all channels. The Marketing Communications Specialist plays a key role in strengthening the company’s brand and supporting its marketing initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field
2–4 years of experience in marketing communications, content creation, or related roles
Familiarity with digital marketing tools, social media platforms, and analytics
Strong communication skills including written, verbal, and developing a compelling story
Excellent Organizational skills
The ability to prioritize and handle multiple deliverables
Solid time management skills

Nice To Haves

Experience with content management systems and basic design tools (e.g., Canva, Adobe Suite) is a plus

Responsibilities

Contribute to the development and execution of the strategic marketing plan for the growth and development of the MacDermid Enthone Industrial Solutions business in designated markets, in alignment with commercial objectives
Develop internal and external communications in support of regional line of business (LOB) goals, working with appropriate departments to obtain approvals as necessary
Support the regional business initiatives, remaining in close alignment with LOB leaders
Partner with regional sales and technical teams on sales enablement tools and strategies in support of key business objectives and new product introductions
Collaborate with the social media lead to maintain and create content for social media platforms, using appropriate metrics to track reach and engagement
Plan, manage, and execute on regional events, seminars, and tradeshows in alignment with LOB objectives
Develop articles, presentations, talking points, webinars, advertisements, and collateral for both digital and print, obtaining reviews and approvals as necessary
Collaborate with the social media lead to develop, create, and execute social media content in support of LOB priorities, business initiatives, events, and product launches, using appropriate metrics to track reach, engagement, and performance.
Develop messaging and positioning that clearly communicates our unique value proposition to key target audiences and segments
Liaise with external agencies, designers, photographers, and suppliers to ensure schedules, budgets, and briefs are met and delivered to agreed upon specifications
Develop and manage relationships with cross-functional project teams, including but not limited to, regional and country managers, product teams, technical specialists, sales operations, supply chain, and R&D for the creation of organic and paid media campaigns and general content development
Expand industry relationships aligning to business priorities, such as regional industry associations, trade publications, and third-party event producers to optimize MacDermid Enthone’s position in the marketplace across channels, measuring impact