Marketing & Communications Specialist

GFT • Philadelphia, PA

1d • $55,000 - $75,000 • Remote

About The Position

GFT is seeking a Marketing & Communications Specialist to join our MarCom Team in Pennsylvania. This role follows a remote work model. At GFT, we’re not just pursuing projects—we’re strategically capturing opportunities that shape our communities. The Strategic Growth Office is the engine behind GFT’s enterprise-wide growth. It fuels our most significant pursuits by aligning talent, insights, and strategy to win complex, high-impact projects. From vision through delivery, we partner across all Business Groups to develop compelling, competitive proposals that reflect our core values and technical excellence.

The Marketing & Communications Specialist develops and executes integrated marketing and communications initiatives that promote business objectives, enhance client engagement, advance thought leadership initiatives, and increase brand visibility for assigned markets and business areas. This role contributes to the development and execution of marketing communications plans, campaigns, and programs, requiring strategic thinking, impactful writing, audience-focused messaging, and disciplined execution. A successful marketing specialist is a versatile self-starter, detail-oriented, and able to balance short-term deadlines against long-term goals. Must manage time and coordinate resources effectively while maintaining a focus on strategic objectives, quality standards, and continuous improvement. The employee must bring a proactive, professional, and creative approach; be an effective listener; and clearly communicate in both written and oral presentations.

In this capacity, the successful candidate will be responsible for the following:
Support the development, execution, and measurement of marketing communications plans, strategies, and tactics in support of assigned focus areas and help align marketing activities with GFT’s Strategic Plan and business priorities.
Understand business line positioning, differentiators, client needs, and industry trends to develop and execute thought leadership strategies and evaluate marketing effectiveness through measurable results. Partner with technical professionals and business leaders to translate complex ideas into clear, compelling marketing messages and communications.
Collaborate with subject matter experts and MarCom leaders to coordinate and execute integrated marketing campaigns across channels that support business objectives.
Develop and maintain marketing communications materials, including award submissions, announcements, presentations, website copy, collateral, email communications, and social media materials. Coordinate trade shows, conferences, and special events, including planning support, logistics, promotional activities, and post-event follow-up. Track marketing activities and performance metrics, contributing insights to support continuous improvement and informed decision-making.

Requirements

• Bachelor’s degree in communications, marketing, or related field
• 5+ years of experience in corporate communications or marketing.
• Creates clear, compelling, audience-focused content that translates technical concepts into meaningful stories, demonstrates market expertise, supports business objectives, and maintains brand standards.
• Independently manages multiple assignments, prioritizes work, meets deadlines, and follows established processes and quality expectations.
• Understands business goals and marketing plans, contributes research and insights, and executes tactics that support strategic objectives.
• Applies best practices across marketing disciplines while continuously building industry knowledge and functional expertise.
• Demonstrates understanding of GFT's business, services, clients, markets, and the BD&M lifecycle to inform decisions and work products.
• Communicates effectively across audiences, collaborates with colleagues and stakeholders, and contributes positively to team success.
• Uses critical thinking, sound judgment, curiosity, and adaptability to identify solutions and make informed decisions.
• Produces high-quality work, applies brand standards consistently, builds trust, and develops productive stakeholder relationships.
• Embraces new marketing technologies, digital platforms, and creative approaches to improve effectiveness and respond to evolving business needs.

Nice To Haves

• Experience marketing professional services, architecture, engineering, construction, consulting, or related industries.
• Certified Professional Services Marketer (CPSM) certification.

Responsibilities

• Support the development, execution, and measurement of marketing communications plans, strategies, and tactics in support of assigned focus areas and help align marketing activities with GFT’s Strategic Plan and business priorities.
• Understand business line positioning, differentiators, client needs, and industry trends to develop and execute thought leadership strategies and evaluate marketing effectiveness through measurable results.
• Partner with technical professionals and business leaders to translate complex ideas into clear, compelling marketing messages and communications.
• Collaborate with subject matter experts and MarCom leaders to coordinate and execute integrated marketing campaigns across channels that support business objectives.
• Develop and maintain marketing communications materials, including award submissions, announcements, presentations, website copy, collateral, email communications, and social media materials.
• Coordinate trade shows, conferences, and special events, including planning support, logistics, promotional activities, and post-event follow-up.
• Track marketing activities and performance metrics, contributing insights to support continuous improvement and informed decision-making.

Benefits

• Remote work environment.
• Comprehensive benefits package including wellness programs, parental leave, and pet insurance, in addition to medical, dental, vision, disability, and life insurance.
• Tax-deferred 401(k) savings plan.
• Competitive paid-time-off (PTO) accrual.
• Tuition reimbursement for continued education.
• Commitment to professional development, access to internal and external training programs, and support of active participation in professional organizations
• Incentive compensation for eligible positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level