Marketing & Communications Specialist

American Academy of Ophthalmology Inc•San Francisco, CA

35d•$99,732•Hybrid

About The Position

The Marketing Communications (Marcoms) Specialist plays a key role in executing targeted, multi-channel marketing campaigns that support the Academy’s mission and business goals. Working closely with the Campaign Manager and cross-functional teams, this role helps translate campaign strategies into effective digital and print marketing deliverables across email, social media, web platforms, and other channels. This position focuses on campaign implementation, testing, optimization, and reporting to ensure marketing initiatives reach the right audiences and deliver measurable impact. The Marcoms Specialist contributes to campaigns that support membership engagement, professional education, advocacy initiatives, and event and product promotions.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
Approximately 5 years of marketing or related business experience.
Strong understanding of marketing and communications principles across digital and traditional channels.
Experience with campaign execution, promotional content development, and marketing analytics.
Excellent project management, communication, and collaboration skills.
Strong organizational and project management abilities.
Excellent writing, editing, and proofreading skills.
Analytical mindset with the ability to interpret data and recommend improvements.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Strong collaboration skills when working across departments and with external vendors.

Nice To Haves

Experience working in a marketing agency environment.
Familiarity with marketing platforms such as Higher Logic, Mailchimp, or similar email marketing systems.
Working knowledge of Adobe Creative Suite tools such as InDesign, Illustrator, or Photoshop.
Experience with website platforms and basic HTML.
Video creation or editing experience for social media content.

Responsibilities

Build and deploy marketing campaigns across email, social media, paid advertising, landing pages, websites, and print channels.
Assist in translating campaign strategies into clear channel deliverables aligned with campaign goals.
Support the creation of video clips for social media, including interviews and editing to promote meetings and programs.
Coordinate deployment of marketing assets across digital and traditional channels.
Ensure all marketing materials meet brand guidelines and messaging standards.
Develop campaign production schedules and coordinate deliverables across marketing channels.
Manage proofreading, layout review, image optimization, and testing for marketing materials across platforms.
Collaborate with designers, writers, and creative teams to ensure brand consistency and high-quality execution.
Review content for accuracy, clarity, and adherence to marketing standards.
Support the development and refinement of promotional messaging.
Track campaign performance metrics such as open rates, click-through rates, and conversions across channels.
Support the creation of campaign performance reports and insights for stakeholders.
Conduct A/B testing and optimize campaign components based on data and feedback.
Monitor campaign results and recommend adjustments to improve engagement and outcomes.
Maintain campaign calendars and monitor deadlines to ensure timely execution.
Coordinate marketing deliverables across teams to keep campaigns on track.
Work with IT and web teams to manage platform requests, updates, and fixes.
Help streamline workflows and ensure efficient collaboration across teams.
Partner with Campaign Managers, Creative, Content, and Event/Product teams to align marketing tactics with strategic goals.
Collaborate with internal stakeholders to refine messaging and ensure audience relevance.
Help tailor marketing content for different audience segments, including young ophthalmologists and international members.
Coordinate with internal teams and external vendors to ensure timely production and delivery of marketing assets.