Marketing & Communications Specialist

Towne Park•Plymouth Meeting, PA

26d•$67,000 - $81,000•Hybrid

About The Position

Towne is an industry-leading, tech-driven arrival-through-departure solutions company. Our mission is to deliver the best experience where people work, live, play, and recover—powered by innovative technology, delivered by exceptional teams, and dedicated to enhancing lives and communities. We create smiles by delivering exceptional experiences for our associates, clients, and customers. The Marketing and Communications Specialist is a creative-minded and experienced marketer that supports Towne’s marketing team to accelerate business growth, strengthen market presence, support sales across verticals, and deepen engagement with key audiences. This role supports the execution of integrated marketing and communications initiatives across multiple channels. The position collaborates closely with internal stakeholders, external agencies, and vendors to develop marketing content, support Towne’s industry relations and tradeshow strategy and support client partnerships and events, oversee branded materials and marketing fulfillment and help to develop creative assets, digital content, and campaigns that align with brand standards and strategic priorities for internal and external stakeholders. The ideal candidate is a versatile communicator with strong creative instincts, experience with creating engaging content to support marketing campaigns, analytical thinking, and an evolving command of AI-driven marketing tools. This individual challenges the status quo, embraces innovation, and thrives in a fast-paced, collaborative environment. This role is part of the Marketing & Communications department and reports to the Vice President of Marketing.

Requirements

Bachelor’s degree required.
3-5 years of experience in marketing, digital marketing, or sales enablement with a proven record of driving growth.
Experience working cross-functionally to support sales teams and field operations with marketing requests.
Hands-on experience using marketing, analytics, and AI-driven tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager, Salesforce, ChatGPT, Jasper).
Exceptional writing, editing, and storytelling skills for diverse audiences and channels with the ability to tailor content accordingly
Strong project management and organizational skills with the ability to manage multiple priorities with both internal and external partners.

Nice To Haves

Experience managing trade shows and sponsorship marketing a plus.
Proven track record of success creating multi-media content across different channels for integrated, results-driven marketing campaigns.
Skilled in content creation and graphic design; Adobe Creative Suite, Canva, or Claude Design (or similar) a plus.
Experience in hospitality, healthcare, or distributed service industries preferred.
Basic graphic design skills and familiarity with AI-design tools, Canva or similar a plus.
Ability to work cross-functionally and communicate at a senior level
Ability to work well under pressure and prioritize competing deadlines
Motivated and innovative, able to drive others to reach consensus and collaboration
Excellent listener and communicator.
Highly organized and skilled at project management.
Energetic with a positive and self-starter attitude.
Team player with the ability to work independently as well as collaboratively in a fast-paced work environment.
Desire to learn and acquire new skill sets and grow in career.
Analytical skills to solve problems and find best way to convey a message

Responsibilities

Support Towne’s marketing and communications strategy to effectively build, protect, and position the company and its brand across key internal and external stakeholders.
Demonstrate Towne’s value proposition and deliver marketing initiatives that directly support business growth and revenue objectives.
Design and develop marketing and communications content including multimedia storytelling, case studies, web copy and campaigns and internal messages with strict adherence to brand and messaging standards.
Collaborate with internal teams and external partners to execute creative projects, ads, videos and other marketing initiatives by developing content for various multi-media channels.
Assist in designing and writing content for social media, thought leadership, case studies, multi-media storytelling and other marketing/communications deliverables as needed.
Partner with outside vendors to support internal marketing portal including fulfillment of print and promotional items, brand assets and other items as needed.
Collaborate with marketing and sales teams and other internal stakeholders to keep projects on time and on budget.
Ensure brand consistency and alignment with strategic priorities, tone of voice, and visual standards.
Support planning and execution of tradeshow and event strategy including registrations, logistics, branding, promotions and related pre and post event marketing campaigns.
Project manage and support industry partnerships, sponsorships and client events to ensure we fully activate and leverage all partnership assets and deliverables and messaging opportunities.
Facilitate site-level requests for signage, onboarding materials and other branded assets as needed.
Manage invoice approvals and credit card reconciliation to track and report on company’s marketing, paid media and events budget.
Track and analyze campaign performance in tools like GA4 and Hubspot, to provide actionable insights and recommend iteration to leadership.

Benefits

medical, dental, and vision insurance
accident insurance
critical illness insurance
hospital indemnity insurance
telemedicine benefits
company-paid basic life and AD&D insurance
short-term and long-term disability
401k retirement savings plan
0.0654 hours of PTO per hour worked up to a maximum of 136 hours per calendar year
6 paid holidays throughout the calendar year
up to a maximum of 4 paid floating holidays per calendar year