Oversees the planning, developing, and coordinating of all marketing communications programs to promote the sale of company products and further the company's sales objectives. Consults with other areas of management or business units, sales departments, and advertising agencies to leverage web marketing, tradeshow activity, and direct marketing. Oversees the preparation of sales aids, controls advertising and public relations projects, and recommends the media best suited to sell specific products or services. Interfaces with vendors to produce promotional material. Establishes operational objectives and assignments, and delegates assignments to subordinate managers. Involved in developing, modifying, and executing company policies which affect immediate operation(s) and may also have company-wide effect. Regularly interacts with senior management or executive levels on matters concerning several functional areas, divisions and/or customers. Requires the ability to change the thinking of, or gain acceptance of, others in sensitive situations. Manages activities of two or more sections or departments through subordinate managers who exercise full supervision in terms of costs, methods, and employees. In some instances this manager may be responsible for managing staff function and may not have subordinate managers. Work is performed with minimal direction and reviewed by senior management. Anticipates and identifies complex business needs and recommends solutions to complex problems.
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Job Type
Full-time
Career Level
Manager
Number of Employees
51-100 employees