Digital Marketing Specialist (Public Affairs/Communications Specialist II), Marketing & Communications

CSU Careers • San Bernardino, CA

3d

About The Position

The Digital Marketing Specialist, reporting to the Associate Director of Digital Brand Strategy, will take an active role in promoting CSUSB through strategic digital content creation that supports recruitment, marketing, and branding objectives. This position involves developing engaging, high-quality digital content across a range of Marketing and Communication media channels to enhance CSUSB’s recruitment and marketing efforts. The Specialist will collaborate on every stage of digital media production, from initial concept through production, post-production, and final presentation, ensuring content aligns with the goals of the division and university’s strategic plan.

Requirements

• Equivalent to a bachelor's degree in a related field
• Three years of related professional or technical experience required.
• Thorough knowledge of social media and digital marketing general practices, including experience developing and managing social media campaigns.
• Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
• Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
• Ability to build and manage more sophisticated media contacts.
• Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.
• Thorough knowledge of web communication techniques, vehicles and formats.
• Ability to effectively use web technology to achieve communication goals.
• Ability to analyze and select pertinent facts and integrate them into communication vehicles.
• Strong story development and journalistic writing skills, as well as advanced editorial skills.
• Knowledge of interview techniques and the ability to define and deliver media messages.
• Working knowledge of marketing and research techniques and methods.
• Ability to apply market research to identify communication needs and target audiences.
• Ability to apply appropriate statistical techniques and methods to research or sports information.
• Ability to provide lead work direction.
• Working knowledge of applicable software packages.

Nice To Haves

• Professional or technical experience in mass communications, marketing, journalism, public relations, videography/photography.
• Ability to organize and plan work and projects including handling multiple priorities.
• Ability to keep abreast of public policy and public affairs issues.
• Ability to make independent decisions and exercise sound judgment.
• Ability to compile, write, and present marketing reports and communication plans.
• Ability to work cooperatively with a diverse campus community.
• Experience in a marketing / public relations agency environment.
• Demonstrated ability to establish and maintain effective working relationships within and outside the workgroup and serve as a liaison for the organizational unit.
• Ability to build and maintain strong working relationships with staff and students.
• Well-developed organizational skills to work on multiple projects simultaneously in a deadline-driven environment.
• Maintain a friendly attitude during stressful conditions.
• Ability to take direction.
• Ability to produce in a fast-paced work environment.
• Be willing to take advantage of professional development learning opportunities.
• Prior experience or proficiency with Apple computers
• Working knowledge of university organizational policies, rules, regulations, procurement, purchasing.
• Experience in a higher education development or marketing setting is preferred.
• Passion for California State University, San Bernardino
• Basic knowledge and understanding of media outlets including print, television, and radio.
• Ability to work with the media for the coverage of events.
• Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.

Responsibilities

• Independently provide support and develop more complex and broader content for Strategic Communication’s social media initiatives including but not limited to maintaining the University's YouTube Channel.
• Coordinate, schedule, and track day-to-day digital content publishing schedules for a variety of media channels throughout the office as they relate to the overall marketing and communication strategies.
• Develop broad and complex content designed to support a variety of digital marketing campaigns.
• Under general supervision, work collaboratively with the Strategic Communication team to assist in conceptualizing and planning future marketing initiatives, including all phases of strategic planning, implementation, and continuation of multi-channel communication and marketing strategies.
• Exercise judgment and discretion, under general supervision, to make decisions, interpret, and apply a wide range of strategies to enhance social media and marketing efforts.
• Maintain and track project management systems and databases to keep projects current with status and publishing schedules.
• Apply thorough knowledge of digital communication principles and marketing techniques to assist in planning and implementing creative programs and campaigns to grow audiences across all platforms.
• Utilize strong story development, journalistic writing, and advanced editorial skills to proof written materials and edit copy updates to ensure brand values are clearly communicated.
• Meet production schedules and deadlines.
• Provide lead work direction and project leadership to digital content student assistants.
• Apply appropriate statistical techniques and methods to analyze YouTube/video outreach by tracking performance metrics and evaluating campaign effectiveness in effort to maximize the impact of digital marketing campaigns.
• Prepare reports and presentations by exercising judgment and discretion to interpret policies, procedures, and principles as required.
• Monitor marketing initiatives and key performance indicators. (KPIs).
• Attend CSUSB committees/meetings as needed to provide support for developing messaging strategies.
• Collaborate with university personnel to align marketing efforts with style standards and best practices, enhancing university credibility for both internal and external markets.
• Effectively use web communication technology to achieve communication goals by monitoring office email accounts to route and respond to inquiries as needed.
• Contribute to CSUSB’s vision of being the academic leader in customer service through quality, commitment, courtesy and teamwork.
• Other classification related duties as assigned.

Benefits

• The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year.
• Eligible employees are also able to participate in the fee waiver education program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees