Marketing & Communications Manager

FirstLine Schools•New Orleans, LA

1d•Hybrid

About The Position

The Marketing and Communications Manager develops and executes marketing and communication strategies, manages FirstLine’s digital presence, and drives community engagement to ensure consistent brand messaging across all channels. The role spans internal staff communications, external storytelling, graphic design and content creation, social media strategy, and student recruitment support. The Manager works primarily from the network office with regular visits to school sites for events and projects.

Requirements

Bachelor’s degree (BA or BS) required; degree in Marketing, Communications, Journalism, or related field preferred
Experience in marketing, communications, or a related role, preferably in education or nonprofit settings
Advanced graphic design skills with proficiency in Adobe Creative Suite or similar software
Strong web and social media management experience; demonstrated ability to drive strategy and track performance metrics
Proficiency in Google Suite (Gmail, Docs, Drive, Calendar, Meet, Sheets) and strong general software skills
Excellent project and time management skills with the ability to manage multiple workstreams and meet deadlines in a fast-paced environment
Strong research, writing, and verbal communication skills; keen attention to detail
Experience working with people from a variety of backgrounds

Nice To Haves

Believes in every student’s ability to achieve in a rigorous college or career prep curriculum
Achieves results based on agreed-upon expectations; takes personal responsibility and works effectively in a self-directed manner
Highly detail-oriented with strong critical thinking skills; able to manage frequent interruptions while maintaining quality across multiple tasks
Collaborates effectively with a range of stakeholders across school and network
Shares a commitment to creating great schools in New Orleans
Models the FirstLine Commitments: We Keep Learning, We Work Together, We Are Helpful, We Are the Safekeepers of our Community, We Share Joy, We Show Results!

Responsibilities

Leads internal communications including “This Week at FirstLine,” “Stall Street Journal,” “CEO Memos,” “Shoots and Leaves,” and other staff communications as needed
Collaborates with the Director of Marketing and Communications on storytelling and content strategy
Manages the internal staff portal (Google platform), including communication tools and templates
Supports summer and network-wide professional development events, including creating signage and coordinating pep rallies
Works with network directors and school leaders to foster collaboration and consistent messaging across the network
Supports external communications, including quarterly newsletter development and content curation
Collaborates with the Director of Marketing and Communications on external content strategy and storytelling
Supports crisis communications as needed, working with operations and executive teams to create and disseminate timely messaging
Works with other New Orleans CMOs and community organizations on coordinated messaging and campaigns
Manages and maintains FirstLine Schools’ photo and video archives
Ensures brand consistency across all communication channels and materials
Curates and creates engaging news stories and updates throughout the year
Compiles and disseminates all-staff communication emails with approval from the CSAO
Leads website management and maintenance, including annual site audits and regular content updates
Drives social media strategy across all platforms, managing a team of four social media ambassadors
Develops and executes social media campaigns that showcase balanced representation across all school sites
Manages the annual social media budget and tracks performance metrics
Supports community outreach events (including daycare visits and enrollment fairs) and maintains relationships with key community stakeholders