Marketing Communications Manager - Dealer Business Unit

Springs Window Fashions • Middleton, WI

6d

About The Position

The Marketing Communications Manager - Dealer Business Unit role at Springs Window Fashions is an exciting opportunity to drive clear, consistent, and impactful messaging that strengthens dealer engagement and supports sales growth. This role oversees all internal and external communications for the dealer business unit, ensuring alignment with strategic objectives, enhancing brand presence, and fostering collaboration across stakeholders. The Dealer team works directly with an independent dealer network, selling and supporting brands like Graber, Horizons, SunSetter, and Power Shades. This position is supported by a dedicated marketing team and industry-leading inside sales and customer service.

Requirements

• A bachelor’s degree is required, preferably in marketing, communications or business.
• 8+ years of professional communications experience is required.
• Must be outgoing and pleasant as well as persistent, yet tactful.
• Must be a good listener and able to convey concern, interest, and thoughtfulness.
• Must be proactive and responsive.
• Must be a fact-based decision maker and have a good analytical, problem-solving approach.
• Must be able to think strategically about the business and both short- and long-term objectives.
• Must be able to create strong talking points, messaging and campaigns that tie back to business objectives as well as product features and benefits.
• Must be able to present to others in an articulate and concise manner as well as communicate clearly in writing.
• Must have strong Power Point skills.
• Must have the ability to translate product specifics, like features, into meaningful and compelling talking points for sales team and dealers.
• Must have the ability to present and influence others utilizing data (sales data, consumer insights, etc.) as well as customer insights to help gain alignment around strategic goals and initiatives.

Nice To Haves

• Experience selling or marketing consumer products to individual business owners is preferred.

Responsibilities

• Develop and execute communication strategies and messages aligned with business objectives and dealer sales goals.
• Create messaging that informs, engages, and motivates internal teams, ensuring alignment and clarity across the organization.
• Manage dealer-facing communications, including announcements, campaigns, and updates that drive engagement and sales performance.
• Maintain distribution lists, allowing for targeted communication.
• Collaborate with Brand Managers to ensure all communications reflect brand standards and reinforce the dealer business unit’s value proposition.
• Oversee creation of high-quality content for multiple channels (email, web, social, presentations, events), both for internal and external audiences.
• Partner with sales, marketing, corporate communications, brand managers, product management and leadership teams to deliver timely, relevant, and impactful messaging.
• Track communication effectiveness and continuously refine strategies for maximum impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level