RM Sr. Marketing Communications Manager

Recor Medical • Palo Alto, CA

31d • $176,784 - $195,000

About The Position

At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise™ uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.

Requirements

• Bachelor’s degree required
• 7+ years of experience working in marketing or marketing communications role in Medical Devices or similar industry
• 5+ years of experience developing multi-channel marketing communications content, including hands-on copywriting, editing, and art/design direction
• 5+ years of vendor selection and management experience
• 5+ years of budget forecasting and management experience
• Excellent attention to detail
• Exemplary written and verbal communication skills
• Excellent analytical and project management skills
• Self-starter driven to execute and continually improve
• Strong intellectual curiosity with the desire to learn best practices and improve effectiveness
• Ability to operate in a dynamic business environment
• Ability to build collaborative and supportive cross-functional relationships
• Fluent in English

Nice To Haves

• Hands-on graphic design experience
• Proficiency in latest Adobe Creative Cloud programs
• Downstream marketing experience
• Knowledge and experience in the interventional cardiology field
• Direct-to-patient marketing communications experience

Responsibilities

• Develop and execute integrated content strategies across channels (e.g., Web, email, social media, print, experiential) and audiences (external and internal) to support business, brand, and marketing objectives
• Lead the creation of compelling content as an individual contributor and with vendors to deploy across channels for target customer segments
• Build and manage comprehensive campaigns from concepting through deployment and performance measurement
• Champion the implementation of new tools, methods, and best practices to reach and engage audiences
• As an individual contributor or with vendors, develop marketing materials from concept to production in collaboration with the Marketing team
• Provide subject matter expertise, consulting with the Marketing team on design, brand, and copywriting
• Select and manage relationships with vendors to deliver creative that is on strategy, on brand, on time, and on budget
• Synthesize and distill insights from qualitative and quantitative research to develop or refine customer segments, journeys, personas, etc.
• Apply insights to develop and refine audience-centric content strategies and tactics
• Measure and assess performance of content and campaign strategies and apply learnings for continuous improvement
• Forecast annual budget requirements
• Manage budget allocations aligned with plan
• Oversee vendor contracting and related purchase orders

Benefits

• Equal Employment Opportunity
• Pre-Employment Requirement: background check and/or drug screen for field-based roles
• Radiation Safety Requirement for certain field-based roles: personal dosimetry badge, compliance with company policy and regulatory standards, guidance and protective equipment provided
• Privacy Policy regarding Personal Information

What This Job Offers

• Job Type: Full-time
• Career Level: Senior