Marketing & Communications Manager

Contexture • Phoenix, AZ

1d • Remote

About The Position

In support of Contexture’s strategic goals and business plan, the Marketing & Communications (MarCom) Manager is responsible for strategic and tactical activities, including internal and external communications, product marketing, copywriting and editing, social media, public relations, event support, sales/recruitment support, and more. This position is based in Phoenix Arizona; Denver Colorado; or Grand Junction, Colorado and requires local residency in one of these base locations. Our strategic flexibility allows for local work from home opportunities.

Requirements

• Must be a well-rounded, multi-skilled MarCom professional with the ability to wear many hats and perform multiple functions within the department.
• Proven multi-channel marketing skills (i.e., traditional channels, digital channels, and social media channels).
• Proven technical and creative writing skills, design skills, project management skills, time management skills.
• Prior management experience in planning and executing MarCom plans.
• Prior experience managing vendor relationships.
• Demonstrated ability in supporting cross-functional teams to deliver results on complex issues.
• Demonstrated ability to quickly establish positive relationships with diverse populations, participants, vendors, community partners and other Contexture managers and staff.
• Demonstrated ability to collaboratively work across varying community business and service organizations to align Contexture strategies.
• Demonstrated ability and knowledge to recognize and work with culturally diverse populations.
• Strong written and oral communication skills; must be comfortable presenting to small and large, diverse groups of stakeholders.
• Strong analytic and organizational skills.
• Ability to anticipate problems and take decisive action, giving regard to impact on participants, their clients, and Contexture.
• Ability to prioritize and manage multiple priorities and tasks and to efficiently and effectively all assigned work.
• Ability to convey a strong presence and professional image.
• Ability to work independently as well as ability to effectively work in a team environment and maintain strong working relationships.
• Proficiency with the Microsoft Office Suite.
• Minimum of 5 - 7+ years of MarCom experience, preferably in related industries, i.e., healthcare (primary and/or behavioral health) or health and human services.
• Bachelor’s Degree in Marketing, Communications, or related field required.

Nice To Haves

• Working understanding of the capabilities and value of health information technology (HIT) and health information exchange (HIE) in meeting the needs of clients and participants preferred.

Responsibilities

• Support education and awareness campaigns through the development of content (research, writing, editing, information design), managing webinars, developing, and deploying email campaigns, managing social media, community outreach, and media relations.
• Support engagement efforts, such as developing compelling success stories, use cases, member profiles, community impact reports, and other tactics that shine a spotlight on inspiring human-interest stories related to Contexture initiatives.
• Develop lead generation tactics and content (white papers, infographics, e-guides, blogs etc.) designed to increase demand and support the Sales, Recruitment and Account Management teams.
• Support sales and recruitment efforts through the development, deployment, and measurement of strategic tactics.
• Product marketing including market analysis, lead generation, content development, campaign deployment, internal training, and measurement.
• Provide marketing support for conferences, trade shows, webinars, and other events.
• Write newsletter articles, blogs and social media posts, and review others work to ensure proper messaging is used.
• Manage Contexture’s social media and online presence as thought leadership in the healthcare IT industry.
• Develop educational content and assist with speaker preparation for presentations for virtual, local, and national conferences.
• Coordinate with and manage vendors and freelancers to meet organizational communications needs.
• Performs other related duties as assigned.

Benefits

• Contexture provides a comprehensive benefits package.
• For details, please request a Benefit Summary from our Benefits Department.
• The organization is an inclusive Equal Opportunity Employer . We do not discriminate on the basis of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other status protected by law or regulation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees