Marketing & Communications Intern: Social Media Content

Make-A-Wish Central & South Texas • Austin, TX

2d • Hybrid

About The Position

The Social Media Content Intern supports the Marketing & Communications team at Make-A-Wish Central & South Texas by planning, creating, and evaluating content for the organization’s social channels. This hands-on internship offers experience in platform-specific writing, short-form video, content planning, trend research, community-focused storytelling, and basic performance reporting. It is suited to a creative, organized student who understands how to create purposeful social content while protecting the dignity and privacy of children and families.

This semester internship is available in fall, spring, or summer and requires a minimum 12-hour schedule per week, with flexibility to choose a schedule within organization work hours. Interns may work remotely from home but must work in-office at least one day a week and reside in Austin or San Antonio throughout the internship for in-person activities, including wish reveals and fundraising events. The internship is intended for college students and recent graduates and may fulfill academic course-credit requirements, subject to the student’s institution.

Related fields include Advertising, Communications, Digital Media, Film, Graphic Design, Journalism, Marketing, Media Production, Photography, Public Relations, Social Media, and Videography.

Requirements

• Ability to write concise, accurate, and engaging copy tailored to different platforms and audiences.

Nice To Haves

• Experience creating social media content through coursework, student organizations, employment, volunteer work, or a personal portfolio.
• Familiarity with Facebook, Instagram, LinkedIn, Reels, Stories, and short-form video conventions.
• Experience with content creation or editing tools such as Canva, Adobe Creative Suite, CapCut, Premiere Pro, Final Cut Pro, Lightroom, or similar platforms.
• Interest in social media strategy, content planning, trend monitoring, audience engagement, and basic analytics.
• Photography, videography, graphic design, motion graphics, or on-camera experience.

Responsibilities

• Assist with planning, drafting, and scheduling platform-specific content for Facebook, Instagram, and LinkedIn, with possible support for additional channels as organizational needs evolve.
• Create short-form video content, including concept development, shot planning, filming, basic editing, captions, and platform-ready formatting.
• Support social content capture at wish experiences, fundraising events, community activations, and partner activities when appropriate.
• Help develop and maintain the editorial calendar, aligning content with campaigns, events, organizational priorities, and approved messaging.
• Research platform trends, audience behaviors, relevant conversations, and content opportunities, and recommend ideas that fit the organization’s brand and mission.
• Adapt stories and campaign messages for different platforms rather than using identical content across channels.
• Assist with selecting, organizing, and preparing approved photos, videos, graphics, and other assets for publication.
• Review scheduled content for accuracy, accessibility, brand consistency, tagging, links, and formatting before publication.
• Track basic content performance, including reach, engagement, video views, link activity, and audience response, and help summarize observations for future content.
• Monitor comments, messages, and community activity as directed, escalating questions or sensitive content to staff rather than responding independently.

Benefits

• Hands-on experience producing mission-centered communications for a regional nonprofit organization.
• Portfolio-ready work developed through real projects and professional feedback.
• Experience collaborating with marketing, fundraising, program, volunteer, and community-facing teams.
• A stronger understanding of ethical storytelling, brand standards, audience needs, and nonprofit communications.
• The internship may fulfill academic course-credit requirements, subject to the student’s institution.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed