Marketing Communications Generalist - Project Manager

rabbittransit•York, PA

5d•Onsite

About The Position

This position is responsible for managing and organizing the flow of MarComm projects through the marketing system, tracking details and taking the lead to ensure deadlines are adhered to and project execution is complete. Achieves the Authority's mission by contributing to the development and execution of all marketing projects and campaigns in support of the Marketing Manager and MarComm department. Serves the department by creating editorial calendars, publishing schedules and project traffic management through the project management tool. Helps to develop, edit and track internal marketing materials such as employee memos, flyers/posters, and electronic boards & assists with making edits to Wordpress websites. Coordinates aspects of partner management, collateral, ride guide distribution and other community engagement opportunities. Reviews and tracks marketing inventory -in asset tracking software for all counties to maintain consistent stock of marketing materials and assist in avoiding shortage of materials. Assists in Media planning and buying for the MarComm Department. Coordinates and organizes special events, outreach activities, public information programs/campaigns and conducts presentations to internal and external audiences throughout all 11 counties to help foster a positive image and to help increase the public and community support for public transportation. Drive business development activity across all service areas. Seek out opportunities for strategic partnerships and collaboration. Review service and community transportation needs to ascertain innovative ideas to access new markets in addition to identifying partners along existing service lines. Collaborates with Human Resources to organize various staff engagement initiatives and events in coordination with the Office Manager. Assist other departments with communication, as needed. Preserves historical reference by establishing and maintaining a record-keeping system, documenting procedures and decisions, maintaining required documentation, and ensuring delivery of documents as necessary. Compiles and maintains a procedure system and organized office to ensure continuity of position.

Requirements

Bachelor's Degree in Marketing, Communications, Writing, or related field.
Minimum of three to seven years Marketing or Communications experience in a professional setting.
Computer skills including experience in Adobe Creative Suite (Illustrator mostly).
Proficiency in MS Office Suite.
Ability to understand transit systems operations and service area.
Demonstrates critical thinking skills in planning and decision-making.
Ability to solve problems and deal with a variety of changing situations in a timely manner.
Ability to be detail-oriented, ensure accuracy, and meet deadlines.
Ability to be organized and work on multiple projects in a fast-paced, structured environment.
Ability to manage one's own time and follow a schedule to meet deadlines.
Excellent written, verbal and interpersonal skills.
Ability to read, analyze and interpret complex information and take action.
Ability to prioritize work.
Ability to explain situations to department heads and track down information.
Advanced level of English, grammar, punctuation, spelling, style, etc.
Ability to read and write reports.
Ability to actively listen, communicate effectively and follow oral and written instructions in English.
Ability to complete records.
Ability to work with diverse customers.
A collaborative and flexible style with the ability to work cooperatively with a variety of staff, both internally and externally.
Knowledge of local organizations, community groups and governing bodies.
Ability to travel for organizational needs.
Must possess a valid motor vehicle operator's license that is not under suspension or revocation.

Nice To Haves

Experience with video is preferred.

Responsibilities

Manage and organize the flow of MarComm projects through the marketing system.
Track project details and ensure deadlines are adhered to.
Create editorial calendars, publishing schedules, and manage project traffic.
Develop, edit, and track internal marketing materials.
Assist with making edits to Wordpress websites.
Coordinate partner management, collateral, and ride guide distribution.
Review and track marketing inventory using asset tracking software.
Assist in media planning and buying.
Coordinate and organize special events, outreach activities, and public information programs/campaigns.
Conduct presentations to internal and external audiences.
Drive business development activity and seek strategic partnerships.
Review service and community transportation needs for innovative ideas.
Collaborate with Human Resources to organize staff engagement initiatives.
Assist other departments with communication as needed.
Maintain a record-keeping system for historical reference, procedures, and documentation.
Compile and maintain a procedure system and organized office.