Marketing & Communications Director

Victory Church•Lancaster, PA

About The Position

The Marketing & Communications Director leads the strategy, systems, and execution of all communication and marketing efforts at Victory Church. This role is responsible for driving growth, ensuring clear and compelling messaging, and building scalable systems that support all campuses and ministries. This is not a task-based role. This role owns outcomes.

Requirements

5+ years of experience in marketing, communications, or related field (church or non-profit preferred)
Proven ability to lead campaigns that drive measurable results
Strong understanding of digital marketing (social, email, web, paid ads)
Experience building systems and improving workflows
Strong storytelling instincts and ability to connect messaging to action
Proficient in relevant tools (Adobe Creative Suite, Canva, CMS platforms, email systems, etc.)
Bachelor’s degree in marketing, communications, or related field (preferred, not required)

Responsibilities

Develop and execute a comprehensive marketing and communications strategy aligned with Victory’s mission
Own and drive measurable growth in attendance, engagement, and participation
Establish and track KPIs (attendance trends, first-time guests, engagement metrics, campaign performance)
Oversee digital marketing efforts including paid ads, landing pages, and audience targeting
Lead planning and execution of all major campaigns (sermon series, events, seasonal initiatives)
Ensure campaigns are fully defined upfront (messaging, deliverables, timelines, distribution)
Partner with Executive Team and ministry leaders to align priorities and direction
Build and enforce communication request systems across all ministries
Ensure all requests are complete, clear, and submitted on time
Mitigate last-minute, incomplete, and reactive communication workflows
Provide strategic direction for all creative output in collaboration with the Creative Team
Ensure brand consistency across all platforms, environments, and campuses
Drive a high standard of storytelling, design, and communication quality
Oversee signage, environmental branding, and weekend communication touchpoints
Lead the development of content that communicates life change and ministry impact
Build systems for capturing stories across all campuses (staff + volunteer pipelines)
Oversee social media, email, website, and livestream communication strategy
Ensure communication strategies and campaigns are effective and consistent across all locations
Provide tools, templates, and training to support campus teams
Maintain centralized clarity while enabling local execution