Marketing Communications Coordinator-Bethlehem, PA

HCSC•Bethlehem, PA

11d•Onsite

About The Position

The Marketing Communications Coordinator position is responsible for developing and producing engaging, mission-focused content that supports Miller-Keystone Blood Center and HCSC's marketing, communications, and community engagement objectives. At MKBC, we save lives every day by providing blood products to hospitals in PA and NJ. This role is ideal for someone looking for a job that will have a positive impact, with a passion to work in a fast-paced, not-for-profit environment, supporting the mission of saving lives.

Requirements

A high school diploma or equivalent, plus 1-3 years of experience in marketing, communications, digital marketing, or social media is required.
Equivalent education, professional experience, and demonstrated portfolio work may be considered.
Strong writing, editing, communication, organizational, and attention-to-detail skills.
Experience creating professional social media and digital content for an established organization.
Demonstrated ability to identify compelling stories, develop creative concepts, and produce content from idea through final asset.
Ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced environment.
Portfolio or documentation demonstrating relevant work in social media, graphic design, photography, video, or other creative disciplines. Portfolio submission is required for consideration.
Must hold a clear and valid driver's license with reliable transportation.
Background checks and drug screenings are required for this position.

Nice To Haves

A bachelor's degree is preferred.
Non-profit, Healthcare, and mission-driven experience is preferred.
Proficiency with creative tools such as Adobe Creative Suite, Canva, or CapCut is preferred.

Responsibilities

Identify and tell compelling mission-driven stories through interviews and engagement with donors, recipients, employees, volunteers, community partners, and blood drives.
Create engaging multimedia content including stories, photography, video, graphics, audio, and digital assets across social media, websites, email, campaigns, and other marketing channels.
Manage social media content and calendars to support donor recruitment, brand awareness, community engagement, and organizational priorities while maintaining a consistent brand voice, including the organization's mascot, Half Pint.
Explore innovative storytelling approaches by monitoring digital trends, emerging technologies, and approved AI tools to strengthen Miller-Keystone Blood Center's digital presence.
Manage creative projects and priorities by assessing communication needs, coordinating assignments, and communicating timelines and project status with internal stakeholders.
Build relationships by representing Miller-Keystone Blood Center at donation centers, blood drives, hospitals, community events, and other organizational activities.
Monitor content performance using analytics to identify audience insights, inform content strategy, and recommend improvements.
Collaborate across the Marketing department to align communications with organizational priorities, audience needs, brand standards, and mission while managing projects and meeting deadlines.