Marketing Communications Coordinator

HOUSTON GRAND OPERA ASSOCIATION INC • Houston, TX

8d • Onsite

About The Position

Reporting to the Associate Director of Marketing, the Marketing Communications Coordinator supports multiple functions with HGO’s fast-paced Audiences Department with a primary focus on email campaign management. This role will also actively support advertising and promotional efforts to increase single and subscription ticket sales, audience retention and audience engagement, and promotion of the HGO Brand. This position executes various tasks to support marketing objectives, including driving continued audience growth initiatives and ensuring clear, consistent communication that reflects Houston Grand Opera’s voice across platforms and initiatives.

About the Houston Grand Opera
The mission of HGO is to enrich our diverse community through the art of opera. We do so by creating, curating, exploring, and producing outstanding experiences centered around the human voice. HGO has received a Tony Award, three Grammy Awards, and three Emmy Awards – we are the only opera company in the world to win all three honors. Our strategic focus is two-fold: creating profoundly enriching experiences for our diverse audiences and clearly defining and positively promoting the HGO brand. We believe every team member enriches our organization by exposing a broad range of ways to understand and engage our community and discover, design, and deliver enriching experiences.

Requirements

• Bachelor’s degree in marketing, communications, advertising, or sales preferred.
• 1-3 years relevant experience required.
• Proficiency in writing is required. Writing samples will be requested.
• Must be able to work some evenings/weekends.

Nice To Haves

• Experience working in an email marketing platform (Active Campaign, Constant Contact, MailChimp, WordFly, Prospect2) preferred.
• Experience working in a CRM database system (especially Tessitura) is a plus.
• Background in performing arts is a plus.

Responsibilities

• Execute end-to-end email marketing campaigns, including calendar management, build, testing, deployment, and reporting.
• Write, edit, and proof compelling copy aligned with HGO’s brand voice and campaign goals.
• Stay current on marketing trends and best practices, proactively identifying opportunities to enhance campaign performance, engagement, and content ideas.
• Develop and optimize automated email campaigns and journeys to support audience engagement and lifecycle marketing efforts including automations, regular A/B testing, and employing a consistent best-practice approach.
• Along with Associate Director of Marketing, work closely with Audience Data team to request, create, and pull segmentation and lists needed for campaigns through Tessitura.
• Ensure cross-departmental collaboration on asset development for marketing efforts by submitting timely requests for designs, videos, blog articles, etc. needs that provide colleagues with clear direction and timelines.
• Maintain and update HGO.org content related to subscription, single ticket, and other sales initiatives, ensuring pages are accurate, current, and aligned with marketing campaigns.
• Support annual season announcement website updates and content rollovers.
• Ensure appropriate timing of communications, and seamless cross-departmental communications within HGO including the Butler Studio, Community Impact, Philanthropy, and Special Events.
• Manage digital cross-promotional partnerships with arts partners, including email list exchanges cross-promotional email communications to expand reach and grow HGO’s audience.
• Assist in creating forms for Marketing team to collect data, increase audiences for our email subscriptions, database, and lead lists.
• Collaborate with Digital Marketing team and Marketing Manager to maintain marketing data and reports for Executive Leadership summaries across variety of business needs.
• Monitor email health metrics such as open rates, click-through rates, unsubscribes and provide monthly reports on performance to inform future strategies.
• Perform various other tasks that may be assigned by the Marketing Manager, Advertising, Associate Director of Marketing or Director of Marketing.

Benefits

• Comprehensive and affordable health benefits.
• Generous paid time off.
• 403b retirement plan with employer match.
• Flexible work schedule.
• Professional development fund and opportunities.
• Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
• Free tickets to our mainstage and community productions and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree