Marketing & Communications Coordinator - New Jersey

National Association of Social Workers•North Brunswick, NJ

1d•$60,000 - $65,000•Hybrid

About The Position

The National Association of Social Workers (NASW) is seeking a Marketing & Communications Coordinator (MCC) to develop and execute communication plans for NASW New Jersey (NASW-NJ) programs and services. This role involves writing, reviewing, and editing promotional content, coordinating email marketing and social media efforts, and producing various collateral materials. The MCC will serve as the primary communications contact for the chapter, coordinate event exhibits, manage vendor relationships, and provide logistical support for educational events. This position reports directly to the Executive Director.

Requirements

Exceptional verbal and written communication skills.
Creativity, storytelling, and diverse delivery of content via social and digital media.
Strong organizational and time management skills; able to manage multiple priorities effectively.
Ability to build trust and collaborate across sectors and with diverse stakeholders.
Critical thinking, problem-solving, and analytical skills.
Ability to work productively on cross-functional teams.
Bachelor’s degree in Communications, Marketing, Journalism, Business, etc. BSW/MSW welcomed.
Experience in areas of social work, nonprofit, association, or professional membership organization leadership.
Must have experience developing communication strategies, communication techniques, and content development.
Knowledge of basic communication/market research is required.
Prior experience working with various social media platforms and email marketing tools strongly required.
Demonstrated operational and program management experience.
Strong collaboration and stakeholder engagement skills.
Minimum of 2 years’ experience in marketing and communication, or a related field.
Significant experience with social, digital, and SEO/SEM campaigns and tools.
Superior computer skills, including communication/marketing technology applications.

Nice To Haves

Experience running paid social media and digital campaigns is a plus.
Experience planning events, workshops, or trainings a plus.

Responsibilities

Serve as the first point of contact for members, partners, sponsors, etc. regarding marketing and communication related needs and provides support and resources as applicable.
Create and implement plans to promote programs through all appropriate channels (website, e-newsletters, member magazine, email, social media, et al).
Create and disseminate educational, program, advocacy and other related content in various media formats. Reviews, writes, and edits content. Works with subject matter experts. Prepares talking points for Executive Director as needed.
Create collateral materials such as: presentations, announcements, graphics, videos, social media posts, and testimonials, ensuring appropriate grammar and brand style.
Develop and update content on NASW-NJ’s website, social media channels, events app, and other channels.
Prepare promotional content for inclusion in several NASW-NJ e-publications.
Develop a marketing and communication plan. Provide communication analysis and reporting. Identify and collect relevant data to evaluate results of communication initiatives.
Maintain the communication activities/email calendar and mailbox. Coordinate email marketing for products, programs, and services.
Implement communication plans, set deadlines, and ensure timely execution of multiple projects simultaneously.
Assist the NASW-NJ in developing revenue generating programs and resources.
Coordinate with chapter staff to design, produce, and execute communication plans.
Work with a range of colleagues to obtain information to coordinate and present promotional campaigns.
Interact with National and Chapter staff to complete work assignments.
Complete specific event support tasks (In-Person, Hybrid, and Virtual) as needed.
Perform other duties and responsibilities as assigned and participate in special projects as needed.
Attend chapter events, such as annual conferences, Fall events, and support for workshops as needed.
Manage the internal communication mailbox and respond accordingly.