Marketing Coach

FBL Financial Group, Inc.

11d • Hybrid

About The Position

Farm Bureau Financial Services is seeking a passionate, outgoing, and driven Marketing Coach to help entrepreneurs become successful. At Farm Bureau, we value integrity, teamwork, passion, service, leadership, and accountability. We have a more than 80-year commitment to protecting our client/members and creating an atmosphere where our employees thrive.

Requirements

• College degree or equivalent plus at least one year of relevant experience (marketing, sales, or insurance industry preferred).
• Organized and able to multitask and effectively coordinate 60-70 agent offices in marketing support.
• Quick learner and tech-savvy to get up to speed on the many Marketing programs, tools, and systems available to agents.
• Good communication, relationship building, and coaching skills in order to effectively work with agents and field leadership.
• Currently authorized to work in the United States on a full-time, permanent basis.
• Not seeking any type of immigration sponsorship now or in the future.

Responsibilities

• Support the marketing activities of agents.
• Provide training and troubleshooting on marketing systems and tools, including CRM, Marketing Toolkit, social media, agent websites, etc.
• Provide ideas, guidance, and support for local marketing activities.
• Educate agents on best practices and guidelines.
• Help agents drive new customer acquisition, cross-sell existing clients, and implement strategies that enhance client retention.
• Support agents and their staff through monthly coaching calls and ad-hoc requests to plan marketing activities.
• Answer marketing program and system questions.
• Provide up-to-date information on programs, initiatives, campaigns, and contests.
• Build relationships with assigned agents, marketing peers, and field leadership.
• Collaborate on the support of the agency force and achievement of company goals.
• Work with assigned agents to establish goals, evaluate results and effectiveness of marketing activities, and make personalized recommendations for their local market.
• Serve as a valuable marketing resource in the field by providing feedback and ideas to Marketing Services leadership on programs, initiatives, opportunities, and agent marketing needs.
• Present and train on marketing topics and systems at the agency and state level.

Benefits

• Career development and educational opportunities
• Enhanced 401K with a match
• Low-cost health, dental, and vision benefits
• Life and disability insurance options
• Paid time off, including holidays and volunteer time
• Onsite wellness facility with fitness classes and programs
• Daycare center
• Cafeteria
• Consideration for a hybrid work arrangement (for many positions)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree